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Kimberley de Wit

Testimonial

Kimberley AMFI

'Typical AMFI students are creative, with a positive attitude and perseverance. You won’t get far with a 9-5 attitude.'

Typical AMFI students are creative, with a positive attitude and perseverance. You won’t get far with a 9-5 attitude.

Fourth-year - Fashion & Management student

'Typical AMFI students are creative, with a positive attitude and perseverance. You won’t get far with a 9-5 attitude. AMFI is a very practical, particularly hands-on programme. At AMFI no two days are alike, and the range of subjects is diverse. During the first year you learn creative thinking; in the second semester you follow general subjects such as management, presentation skills and marketing. Specialisations start in the second year.'

'Last year I completed a six-month work placement at Adidas in Germany, I wanted to experience the day-to-day goings  at a large company. The sportswear industry was new to me. I learned a lot from my time there, working on a collection for the 2016 Olympics involving the latest fabrics and technologies. My placement taught me how to apply the theory that I had learned at AMFI in practice. At Adidas, I discovered that the curriculum of my degree programme was an accurate reflection of the reality.
Right now I am almost finished with the minor Denim, and am working on a new G-Star design concept with my project group. It's quite a challenge! G-Star is a tough, rugged brand – we have tried to develop something that moves in the opposite direction. The project group reflects the business world: we have designers, branders and a manager. I want a broad knowledge of fashion, which is why I chose to do Denim.'

'I hope to graduate this year, but right now I am still in the research stage. Ideally I would like to conduct a study in collaboration with a company, to me that seems like a more targeted, practical approach. In five years' time, I do see myself working at a large company. Variety is very important to me. I very much enjoyed my work at Adidas, so perhaps I will go abroad again.'