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Global Branding & Cambridge English

As part of the World City Network, the Amsterdam Metropolitan area is home to many global players in various industries. Internationally networked creative agencies using Amsterdam as a hub from which they supply the international advertising market. English is their working language and, consequently, there is an increasing demand for professionals who are both fluent in English and have excellent business communication skills.

The aim of this course is two-fold:

  1. To give you an extended knowledge of global branding and marketing communications.
  2. To improve your English to the level where you may pass an internationally recognised Cambridge exam.

The course is the ideal tool to develop your expertise in advertising and global marketing communications, or to improve your business communications skills in English. 

This course is offered to groups consisting of pre-university students, undergraduate, graduate and professionals. The starting level is upper intermediate English.

You will acquire an extended knowledge of global branding and marketing communications. You will also improve your English to the level needed to pass an internationally recognised Cambridge exam.

You will also learn skills that you will need for an academic career: to enrol in an international master or MBA programme for example.

  • Reading activities;
  • In-class discussion;
  • Writing activities;
  • Practice exams;
  • Case studies;
  • Project related research;
  • Presentations;
  • Self-study.

Entry requirements

 Basic knowledge of Marketing
 Upper intermediate level of English
 Suited for pre-university students, undergraduate, graduate  students and professionals

Language  English
Date  Monday 3 July - Friday 14 July 2017
 Study load  To be determined
 Credits  4 EC
Tuition fee  € 800,00

 
Early bird discount (apply before 1 April 2017)

 € 50,00

 
Discount for students from partner universities

 € 50,00
 Type of diploma  Certificate Amsterdam University of Applied Sciences

Contact

If you have any practical questions please contact auassummerschool@hva.nl.

 

Location Summer School

Published by  Faculty of Business and Economics 27 June 2017