The second year of the programme revolves around discovering what the fashion industry expects of you and what you can expect from the fashion industry. Each graduation specialisation has its own focus.
For the Fashion & Design specialisation creativity and commercial insight meet. In the first semester the theme of sustainability is a leitmotif in the curriculum. The focus is on technology and experimentation within the framework of streetwear. Subsequently, you design a mini-collection, organise a show, make a technique book and a book describing your research. In the following semester the emphasis is on textiles, illustration and innovation. You develop a personal 'signature style' for a variety of markets, conduct research into brands, and develop a collection book.
For the Fashion & Management specialisation you first begin by researching the jeans and denim industry. Assuming the role of a Product Manager, you choose a concept and develop it into a new jeans design. You prepare a business plan for a retail environment appropriate to this new concept. The following semester has an international, economic and strategic focus. You will look at global trends and how these translate into commercial business prospects. Alongside this analysis, you will learn how to make strategic choices and how to prepare for their implementation in terms of purchasing, production, logistics, marketing and sales.
For the Fashion & Branding specialisation you begin the first semester by developing a commercial fashion environment in which brand and consumer can meet. This involves conducting firsthand consumer and market research. You begin learning about desktop publishing and graphic design software. During the second semester you learn how to analyse and create a brand. Next, you design and create a strategic marketing plan to launch this new brand in the market, which includes a campaign. You will continue to realise two essential components of this campaign, a sponsored magazine and an online experience.