The second year of the programme revolves around discovering what the fashion industry expects of you and what you can expect from the fashion industry. Each specialisation has its own focus.
In Fashion & Design, creativity and commercial insight meet. The first semester curriculum focuses on technology and experimentation in streetwear, with sustainability as a recurring theme. You will design a mini-collection, organise a show and compile a technique book and a book describing your research. In the next semester the emphasis is on textiles, illustration and innovation. You develop a personal 'signature style' for a variety of markets, conduct brand research and develop a collection book.
In Fashion & Management you begin with research on the jeans and denim industry. Adopting the role of a product manager, you choose a concept and develop it into a new jeans design. You’ll also prepare a retail business plan appropriate to this new concept. The following semester has an international, economic and strategic focus. You will look at global trends and how they translate into commercial business prospects. Alongside this analysis, you’ll also learn how to make strategic choices and prepare for their implementation across purchasing, production, logistics, marketing and sales.
In Fashion & Branding you begin by developing a commercial fashion environment in which a brand and consumer can meet. This involves conducting first-hand consumer and market research and getting acquainted with desktop publishing and graphic design software. During the second semester you’ll learn how to analyse and create a brand, subsequently designing and mapping out a strategic marketing plan to launch your new brand in the market. This will include a campaign, of which you will implement two essential components: a sponsored magazine and an online experience.