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Master Digital Design

Digital Design. Master's, full-time

Our world is ever-changing, with new technologies, needs and opportunities, but also new challenges from a global level to the local level. Consumers demand new solutions not only to interact with brands, but also to take ownership of their own issues. At the same time, cities around the world are becoming ‘smarter’ with pervasive technologies and interconnected sensors, and in Europe the number of smartphones per person is the second highest in the world. New designers are urgently needed to address the increasing complexity of our connected society.


The Master of Science in Digital Design is at the crossroads of practice, research, and technological innovation. Its one-year full-time curriculum combines a rigorous background in design research (“Research through Design”) and real-world projects with industry partners, carried out in a studio setting.

Digital Design is an English-taught Master's programme consisting of two consecutive semesters based in Amsterdam. Upon successful completion, students receive a “Postgraduate Level 7 Master of Science” degree (60 ECs), accredited by the NVAO (Accreditation Organisation of the Netherlands and Flanders).

Student background

After a selection process, a maximum of 24 students will be accepted for the 2018/2019 academic year. Candidates enrolling in the Master's programme in Digital Design must have a Bachelor's degree, or equivalent title, and submit a portfolio of design works (for example, in Interaction Design, UI Design, Product Design, Interactive Media). The Master's programme enables practitioners working in the field of Digital Design to advance their professional competences.

The Master's programme in Digital Design is a full-time, one-year curriculum. It is designed to challenge students, and prepare them to the real-life rhythms of design professionals. The Master's programme is centered around four main areas of expertise (Literacy, Research, Creation and Strategy). It also involves three projects, as well as an opening and closing conference/exposition. Courses, projects and events partially overlap during the academic year, enabling students to establish their own connections between the topics and to apply their competences in a studio setting.

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The Master of Science in Digital Design is a full-time curriculum. It lasts two consecutive semesters (42 weeks), with a study load of 40 hours per week, for a total of 1680 hours.

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Professionals graduating from the Master's of Science in Digital Design will be qualified to work in highly-interdisciplinary design teams in creative studios, startups, and companies or institutions that apply a “design thinking” approach.

To be eligible for the Master's of Science in Digital Design, candidates must hold a Bachelor's degree (or an equivalent international title), demonstrate previous design experiences through an annotated portfolio, and have a good command of the English language. The Master's programme in Digital Design is an international programme, and all activities (classes, projects, etc) are conducted in English.

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The Master's programme is a collaboration between the Amsterdam University of Applied Sciences, nine leading design agencies (ACHTUNG!, DDB Tribal, FHV BBDO, Fabrique, MediaMonks, Mirabeau, Momkai, TamTam, and Woedend!), plus a network of international partners and sponsors. For instance, the programme has international agreements in place with Politecnico di Milano (Italy), and KEA Copenhagen (Denmark).

our key partners

Five companies have committed themselves as key partners for this programme. The World Wildlife Fund (WWF), VodafoneZiggo, ANWB, Informaat and DigitasLBi are all set to take on an active role. They will provide the students with projects in which solutions to real-world design problems are sought, for instance, and supervise the students during the design process.

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Published by  Faculty of Digital Media and Creative Industries