The priority areas of focus are cross-faculty and multidisciplinary. Work is undertaken in cooperation from a range of disciplines to resolve metropolitan and social issues. Research is at the heart of each priority area, but teaching is always linked to this.
The AUAS has currently four stated priority areas. The four AUAS priority areas are Amsterdam Creative Industries, Urban Management, Urban Technology and Urban Vitality.
Alongside these priority areas, there are two other themes on which the AUAS focusses. These are Urban Education and Entrepreneurship.