Hogeschool van Amsterdam


CMD first higher professional education programme with MOOC

18 Nov 2014 14:52 | Communication

The Communication and Multimedia Design Amsterdam (CMD) programme of the Amsterdam University of Applied Sciences (AUAS) is starting its own Massive Open Online Course (MOOC). From April 2015, CMD will be the first higher professional education programme in the Netherlands to experiment with this form of online knowledge sharing. CMD lecturers Frank Kloos and Maaike van Cruchten came up with this MOOC. “We have years of experience with lectures and workshops on prototyping within CMD. We already share that knowledge with students,” explains Kloos. “So why not share it with the rest of the world? We are offering all students the opportunity to follow these lectures, even those who do not study in the Netherlands. They can share in the experience online.”

“Higher level”

Programme manager at CMD Amsterdam, Harry Zengerink, was enthusiastic about the idea from the start. “By developing a MOOC knowledge is no longer the property of a limited number of people, but belongs to everyone.” Zengerink continues: “The MOOC is intended to raise your profession to a higher level. You need skills for that, and tools. That’s what we’re going to offer.”

Prototyping interaction

CMD’s first MOOC will be called Prototyping Interaction. Kloos expects the online course to be followed mainly by third and fourth-year students and professionals. “Prototyping isn’t really on the map yet in the business community. We think businesses can benefit from this MOOC. I am regularly asked to give workshops – so I know the need is there.” Kloos continues: “De MOOC will be hosted by online learning platform Iversity. This organisation is European, accessible and fits with the way we work.”

Educational innovation

CMD’s MOOC is part of the educational innovation programme within the AUAS’s School of Digital Media and Creative Industry. A MOOC is an online course in which anyone can enrol, regardless of their background or prior education. Participation is free. The material is provided online in the form of articles, videos or blogs. Up to now, MOOCs have been developed primarily by research universities worldwide.