Amsterdam School of International Business
Publications
9 Resultaten
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Entangled sensemaking at sea
2 september 2020 | Centre for Applied Research Economics and ManagementSustainable commercial fishing, species conservation, and bycatch are contentious topics. Great emphasis has been placed on the sustainable sourcing of particular species that we buy at the store and order in ...
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Brand Positioning
1 januari 2020 | Centre for Applied Research Economics and ManagementBrand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.
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Cross-Cultural Management
1 januari 2020 | Centre for Applied Research Economics and ManagementCross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping ...
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Proof of the Pudding
1 mei 2018 | Centre for Applied Research Economics and ManagementIn een RAAK Mkb project heeft Marklinq samen met twaalf betrokken bedrijven samengewerkt, met als doel: hoe kunnen zij klanten effectiever betrekken bij productinnovaties?
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The influence of cross-cultural differences on consumer values: a case study
1 november 2017 | Centre for Applied Research Economics and ManagementValues motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent ...
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Intercultural communication
1 mei 2017 | Centre for Applied Research Economics and ManagementThis book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving ...
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Merkpositionering
1 april 2016 | Centre for Applied Research Economics and ManagementDit boek biedt een op theorie gebaseerde handleiding over het kiezen en het formuleren van de positionering van een merk. Het omhelst recentelijke academische inzichten op het gebied van branding, met een extra focus ...
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The influence of values on consumer behaviour
1 januari 2016 | Centre for Applied Research Economics and ManagementSubstantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their ...
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De onderscheidendheid van merkwaarden in de zorg
1 augustus 2013 | Centre for Applied Research Economics and ManagementSamenvatting: Dit rapport beschrijft de resultaten van een onderzoek naar de onderscheidendheid van kernwaarden van zorgorganisaties.Door middel van een vragenlijst die eind 2011 is ingevuld door 161 zorginstellingen ...