Amsterdam School of International Business

How good are health care companies at branding?


The Center for Health, Work & Environment at the Colorado School of Public Health, in collaboration with the National Institute for Occupational Safety and Health (NIOSH), hosted the fourth international Understanding Small Enterprise (USE) Conference in Denver, Colorado on October 25–27, 2017. Engagement. Happiness. Productivity. There are many ways small enterprises benefit from creating safer and healthier workplaces. That’s why small businesses, researchers, students, and public health professionals from around the globe will come together at USE to understand the unique needs of small businesses and share strategies for cultivating healthy work environments.

The USE Conference is an opportunity to hear directly from small business owners and academics with experience studying small businesses. Attendees will learn about health, safety, and sustainability from representatives from chambers of commerce, small business owners, and researchers who specialize in studying small businesses.

With presentations on the latest research in workplace health and safety, networking opportunities, and in-depth trainings on bringing safety and wellness to work, attendees will gain valuable training and lasting connections at this event.

Reference Alsem, K. J., & Kostelijk, E. J. (2015). How good are health care companies at branding?. 11-19. Paper presented at Understanding Small Enterprises Conference 2015, Groningen, Netherlands.

Publication date

Jan 2015


K.J. Alsem


Research database