Amsterdam School of International Business

Neuroscience can contribute to change management: STREAP-Be model


In our world of VUCA (volatile, uncertain, complex and ambiguous), a capacity for change and adaption is vital. However, changing successfully has been a challenging task for both individuals and organizations. Taking into account the insights of neuroscience, this chapter introduces a framework of change management called STREAP-Be.

The acronym represents 7 factors that could significantly influence the effect of change: safety; trigger; reward; emotion; alignment; people; and behavior.

Reference Nguyen-Phuong-Mai, M. (2022). Neuroscience can contribute to change management: STREAP-Be model. In I. Maureen, E. Imah, S. Savira, S. Anam, M. Mael, & L. Hartanti (Eds.), Innovation on Education and Social Sciences : [Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2021) October 2, 2021, Surabaya, Indonesia] (1 ed., pp. 127-133). Routledge.

Publication date

Jan 2022


M. Nguyen-Phuong-Mai


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