Hogeschool van Amsterdam

Amsterdam School of International Business

The influence of cross-cultural differences on consumer values: a case study

Book

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences their preferences.

Reference Kostelijk, E., Alsem, K. J., & Anli, S. (2017). The influence of cross-cultural differences on consumer values: a case study. (Marklinq Publication; No. 12). Hanzehogeschool Groningen. https://research.hanze.nl/nl/publications/the-influence-of-cross-cultural-differences-on-consumer-values-a-

Publication date

Nov 2017

Author(s)

Karel Jan Alsem
Semra Anli

Publications:

Research database