Tamara Witschge appointed professor of Cross Media

14 Jan 2020 12:18 | Centre for Applied Research FDMCI

The Executive Board of the Amsterdam University of Applied Sciences (AUAS) has appointed Tamara Witschge professor of Cross Media as of 1 January 2020. This position had become vacant after the departure of Harry van Vliet. Tamara Witschge is a professor at the University of Groningen (RUG), in the Department of Media and Journalism Studies.

Witschge received her PhD from the Amsterdam School of Communication Research (University of Amsterdam) in 2007. Afterwards, she spent five years working in the United Kingdom (University of London and Cardiff University). In 2012 she joined the University of Groningen as a Rosalind Franklin Fellow.

Her Dutch Research Council (NWO) VIDI project ‘Entrepreneurship at Work’ started at the RUG in 2015. This involved PhD students setting up their own journalism company in order to research entrepreneurship in the field of journalism.

Inspiring and challenging

Witschge is looking forward to her move to the AUAS. “I am convinced of the importance of applied research. This type of research enables us to better identify changes in the media landscape. Moreover, research carried out together with colleagues from professional practice enriches this practice directly and is both inspiring and challenging.”


The researchers within Cross Media study innovations in the media, the impact on users and the role of digitisation in this. “We will further shape the research together with the team,” says Witschge as she outlines the future. “Media play a complex and crucial role in the connection between people, cultural institutions and businesses, and there is a great need for insight into the optimal design of content, format and technology. The user’s experience is key in this respect. With the rapid developments in the media landscape, it is an exciting challenge to conduct research in this field. Within the professorship, we investigate how connections are established via media, in the broadest sense of the word: between citizens, individuals and organisations.”

Harry van Vliet has been at the helm of the professorship since 2013. His work has included digital innovations in museums, media literacy and cross media. With his annual Festival Atlas he became an authority on festival experience. Van Vliet will continue to be a professor at the AUAS. He will support the university of applied sciences during its transition to a knowledge institution and further assist in the development of applied research.

More information on the Cross Media research group.