Amsterdam University of Applied Sciences

Course content

Consumers have more control over social media channels than over any other channel which means that brands really need to become more agile with their digital brand engagement practices. However, it is not always clear how customer engagement can be nurtured and measured.

The course offers you the opportunity to bring you up to speed with current and relevant academic developments in the field of digital engagement. Through interaction with different subject matter experts you will be approaching the topic of engagement from different angles.

In addition, you and your team will conduct research on digital engagement in an exciting project. At the end of the course you will present your findings together with your project group. Check the students portfolio at www.dbesummerschool.com for more information about the kind of projects you will be working on.

Published by  AUAS Summer School 17 December 2020