Amsterdam University of Applied Sciences

Course content

Consumers have more control over social media channels than over any other channel which means that brands really need to become more agile with their digital brand engagement practices. However, it is not always clear how customer engagement can be nurtured and measured.

The course offers you the opportunity to bring you up to speed with current and relevant academic developments in the field of digital engagement. Through interaction with different subject matter experts you will be approaching the topic of engagement from different angles.

By embracing your digital engagement research you and your team will cross the academic field with managerial implications in an assignment for MTV Europe in Amsterdam.

At the end of the course you will present your findings together with your project group. You will also visit MTV in the exciting building of Viacom International Media Networks located in the North of Amsterdam, which also includes networks such as Nickelodeon, Comedy Central, and  Branddeli.

Check the students portfolio at for more information of the kind of projects you will be working on.

Published by  Faculty of Business and Economics 11 September 2019