Businesses and brands alike are using social media to engage with their customers, and they are continuously looking for better ways to do it. This course teaches you state of the art knowledge in online social media interaction and brand engagement. Students will participate in a series of workshops on storytelling with data. They will further work on a real company's dataset which they will analyse, add on, clean, visualise, and showcase.
This course is offered in a Regular (4 ECTS) and an Extended (6 ECTS) version. For more information please see ’Learning Objectives’ and ‘Learning Activities’.