Amsterdam University of Applied Sciences

Course content

Global marketing communications

By the end of the course you will have acquired a high level of global marketing communication expertise. You should be able to apply your expertise to real business cases and be competent in developing global marketing communication strategies as well as planning and execution.

Business English

This course also prepares students for the Cambridge Business English Certificate Higher Exams (BEC Higher). The Business English Certificates (BEC) are internationally recognized qualifications that show employers your skills in using English in the workplace. Visit the Cambridge BEC Higher website for more information.

The course focuses on improving both fluency and listening skills in business situations, such as meetings and telephone conversations, as well as in improving writing skills for business: letters, reports and proposals.

This course entails different assignments and an exam:

  • Marketing communications campaigns one of which to be developed in a virtual international team.
  • Academic paper for which you will have to conduct in-depth research into a marketing communications topic.
  • Written exam based on a real-life business case in which you will apply your marketing communications knowledge and expertise.

For more information on the course, please see the studymanual.

Published by  Faculty of Business and Economics 29 September 2020