Course content

Within this course you will take part in an ongoing academic research. During this research you will conduct a multinational survey, in which you will poll qualified respondents, conduct worldwide expert-interviews, and analyse local academic literature. This results in a published management book, allowing you to add an ISBN to your Curriculum Vitae. Have a look at some sample publications of previous GBS courses on GooglePlay:

What teaching methods will be used?

During this course you will make use of a tailor-made textbook, which is fully edited in-house.

Many classes will be made available as web lectures. Additionally, you will have access to an excellent online resource depository. Internal communication within project groups will take place online, via social media and OneDrive.

Are there any extra’s?

You are welcome to join (depending on the semester): the Spring School (Public Relations) in Georgia (end of May), or the Autumn School in Cluj, Romania (emerging markets, end of October). Both trips are at your own expense, but provided at a low price.

Who will be our lecturer?

Dr. (h.c.) Sander SCHROEVERS is an internationalization expert who has worked with both academic and corporate clients for over twenty-five years. He speaks ten languages and is the author of over eighty management books in the field of International Communication. Sander is frequently invited as speaker at conferences and universities around the world. He currently is a visiting professor at UBB Romania, Bahria Pakistan and IBSU Georgia.

Published by  Faculty of Business and Economics 30 September 2020