Amsterdam University of Applied Sciences

Sports Leadership Programme

The Sports Leadership Programme (SLP) is a high-end international executive programme, specifically designed to guide you, as a leader in a professional sports environment, to achieve your goals and ambitions. This unique programme provides in-depth insights on the emerging world of sports management and leadership. The programme takes a holistic approach to analyse the sports ecosystem, based on the underlying values of integrity, credibility and sustainability.

For whom

The SLP is the leading executive programme for ambitious executives in sport, the business world and politics who want to use sport to make a positive contribution to society. The rapidly changing world of sports management requires leaders with a holistic approach who focus on the values of integrity, credibility and sustainability.

Is this you?

  • You are passionate about sport.
  • You are an experienced leader who is at least 30 years old.
  • You have a curious mind and a positive attitude.
  • You are a critical thinker, as well as a collaborator.
  • You are ready to be a game changer!


The programme consists of five intensive modules that take place over a span of eight months, with a total course load of 26 days. The modules incorporate a variety of learning methods which include both online and offline activities.

Modules Dates
Virtual kick-off SLP 22 March
Introduction programme and personal leadership 12 April
Module 1: High-performance sports 19 - 22 April, 17 May
Module 2: Sports & Business 7 - 10 June, 5 July
Module 3: Sports & Governance 24 - 26 August, 7 September
Module 4: Sports & Politics 14 - 17 September, 4 October
Module 5: Sports & Social impact 18 - 21 October, 15 November
Examination Event 19 November
Graduation Ceremony 24 November

Tuition fee

The fee for the full programme is €12,800 - excluding VAT. This includes participation in all five modules, accommodation, meals and local transportation (if required for training activities). If any modules need to occur fully online, a discount of €400 - excluding VAT applies.

Professors and guest speakers

  • Geert Savelsbergh: Full Professor and Desmond Tutu chair for Sport, Youth and Reconciliation
  • Bartel Berkhout: founder/director of the Sports Leadership Programme
  • Frank van Eekeren: associate professor Sport & Society at the Utrecht University School of Governance (USG)
  • Marijke Fleuren: President of the European Hockey Federation
  • Dennis Vink: Professor of Finance and Investment at Nyenrode Business University
  • Conny Wenting: leadership & talent development expert
  • Henry Robben: Professor of Marketing at Nyenrode Business University
  • Thomas Tichelman: programme design Sports Leadership Institute


If you require any further information, or have any questions, please contact our programme manager Jill Eekhart. Email:

Published by  Faculty Sports and Nutrition 16 June 2021