Amsterdam University of Applied Sciences

Meaningful Design: from Complexity to Simplicity

Master Digital Design meetup


How do we go about designing a brand with a meaningful impact?

In its four decades of history, Studio Dumbar has included in its portfolio works for key governmental and cultural institutions. How do they make sure there is meaning to the brand they build? And is the approach different between institutional and more commercial brands?

On this evening, we welcome Liza Enebeis, Creative Director at Studio Dumbar, to share with us the studio’s design attitude and process and hint on what makes them one of the most internationally awarded creative agencies.

More about Liza Enebeis:

Liza is the Creative Director at Studio Dumbar. Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding. Liza is directly involved with all main projects such as the visual identity for the Royal Cabinet of Paintings Mauritshuis, Amsterdam Sinfonietta, NGO Alzheimer Nederland and Transavia airlines. She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years. Liza gives lectures and workshops around the world and is regularly invited as a jury member. As of 2018 she has been elected member into the prestigious design association AGI, Alliance Graphique Internationale.