THE JOHAN CRUYFF UNIVERSITY
There is one programme at AUAS that is fully adapted to the needs of elite athletes - the Commerciële Economie/Sportmarketing (‘business economics/sports marketing’) (CE/SPM) programme. The Johan Cruyff University has successfully trained elite athletes in their sport and in their studies for more than fifteen years.
If you have been selected for the Olympic Games and you would like to work for the NOC*NSF in a few years’ time, then studying at the Johan Cruyff University (JCU) is an excellent way of preparing for a successful career in the world of commercial sport.
Read more about the Johan Cruyff University programme