Erik Romijn (Erik)

Before Erik Romijn became part of the general management of House of Sports, he worked at Heineken as marketeer and later on as senior brand manager sponsoring. As he was really interested in advising brands and companies in the area of sport marketing activations, he became responsible for projects like the Holland Heineken House, De Vrienden van Amstel Live and The Amstel Gold Race. He was also involved in the sponsor deal between Amstel and the Eredivisie, the UEFA Champions League and the KNVB.

Recently, he joined the Pyeongchang Olympic Games in Korea to manage the Holland Heineken House and contributed to the success of the Coolste Baan at the Amsterdam Olympic Stadium, which hosted the 2018 WC Speedskating