Amsterdam University of Applied Sciences

Year 3 and 4

Programme structure AMFI

You will further develop your talents over the course of years 3 and 4. We refer to this structure as the Flexible Programme. You choose a specialisation, a minor and an internship. You are free to take the various curricular components in any preferred order. These choices will depend on your own individual talents and ambitions. You will spend the final semester of your studies on a final project.

This page features more information on the internship, specialisations, minors and graduation phase.

INTERNSHIP

In your third year you will do a 20-week, full-time internship at a fashion company. AMFI has an excellent and extensive network in the business community that you can draw on, or you can arrange your own suitable internship anywhere in the world.

SPECIALISATIONS

Our six-month specialisation programmes offer students an opportunity to gain more in-depth knowledge of specific subjects, and are linked to the various dimensions.

AMFI offers the following specialisations within these three dimensions:

Design

  • Collection: developing a collection in the signature style of a specific designer or brand.

Business and Development

  • Make & Buy: developing and buying fashion for retailers in the role of a buyer or product manager.
  • Fashion Marketing & Innovation: discovering and understanding consumer tribes and their relationships with brands, and developing innovative marketing strategies.
  • International Production: developing commercial, technical and production management skills over the course of a practical assignment abroad.

Branding

  • Brands & Identity: creating and communicating a fashion brand identity.
  • Brands & Innovation: developing scenarios for future interactions between manufacturers, products and consumers.
  • Fashion & Visual Culture: analysing and producing short fashion videos .

All specialisations

  • iNDiViDUALS: international student fashion brand run by 3rd and 4th-year students – from an industry perspective to a perspective on the industry.

MINORS

Minors are six-month semester-long courses that allow you to gain broader or more in-depth knowledge during the third or fourth year. You can choose to take the minor at AMFI, within another AUAS degree programme, or at a research university or another university of applied sciences. While prospective students thus have great freedom of choice, each minor programme does involve specific admission requirements. Read more about Minors at AUAS.

AMFI offers the following minor programmes

AMFI's exchange programme allows you to study abroad for six months. It is an experience that will give you a taste of a different culture, enable you to meet new people and maybe even learn a new language. This is just a small part of the whole package; the opportunity to follow subjects that AMFI may not offer is the main game-changer.​

Aware of its presence in today’s polluted industry, iNDiViDUALS aims to become a blueprint brand for the future of sustainable fashion. Students from all three AMFI study directions experience and question every aspect of the fashion supply chain in a professional setting. By offering a course designed around the combination of true-to-reality experience and experiment, iNDiViDUALS aims to be the fertile ground necessary for growing change makers.

Fashion & Visual Culture focuses on analysis and production of images and films. In the first phase of this minor you create new fashion photos based on inspiration by your favourite designer. In the next phase, you learn to make short fashion films . These films take as their inspiration young Dutch designers. At the end of the minor the photos will be exhibited in the byAMFI Statement Store and the films will be shown in Bioscoop Het Ketelhuis.

This 20-week minor programme offers third and fourth-year students from Design, Branding and Business and Development the ability to focus on the world of denim . Bridging education and business, the activities build skills in craftsmanship as well as an understanding of innovation in the industry. The overall aim is to create and pitch a new denim brand to leading industry experts.

You should have a real interest in and passion for denim and see yourselve progressing to work in denim development in the industry.

In this minor you create a new issue of Garment magazine, have it printed and develop a strategy for launch. We dare you to create a whole new sort of fashion magazine, as the world is not waiting for another me-too-product. At AMFI we believe in learning by doing: you will brainstorm, style, write, design, translate online, print and launch. The programme is split in two parts. During the first you will produce a trial issue for a fashion magazine. In the second you will work cooperatively to get the magazine 'out there'!

The excellence minor Fashion Theories is designed for students who are insufficiently challenged in their regular bachelor’s degree programme related to fashion, design or humanities studies.

You will become acquainted with theories of cultural history; acquires awareness of the importance of using primary sources and related critical texts; acquire insight into anthropological studies pertaining to body, dress and fashion and learn to discuss if these might be used as pointers to help us understand modern European society.

This minor focuses on innovation in fashion marketing, and in particular aims at giving an understanding of the effectiveness of innovative marketing approaches within the context of a market and of the strategy of a company.

This is a minor for students with a critical attitude which they want to develop further. You need to be able to think on a more abstract level and be capable to work independently.

This minor offers a full course from concept to product in which we use the knowledge of Design, Branding and Business and Development. Subjects covered in this minor are forecasting, innovative textiles, craft, sustainability, theory of textile, product design and communication. You will develop an individual project, linked to form and fashion, which covers all of the aspects mentioned above.

In this minor you'll learn that pattern- and clothing technique can be liberating and that it can provide you with all the necessary tools to create state of the art designs. The assignment is sustainable driven and independent. You can work on unique fashion pieces or on more applied design. Technique will always be important. It is all about construction in relation to form, detailing and application. You can work both with pattern techniques on paper or digital patterns to create 3D virtual prototypes. The end product is a collection/product that is both real and virtual.

GRADUATION PHASE

You will spend the final semester of your studies on a final project, such as:

  • Writing a thesis on the preparation of a detailed trend forecast, or designing your own collection or installation.
  • Writing a thesis on a specific problem suggested by the industry or researching an issue of choice that is relevant and useful to the fashion industry.
  • Developing a strategy and creating a professional branding product in response to an assignment from the business sector, or researching a fashion and branding-related issue.

Refer to our course catalogue for detailed information about the Flexible Programme at AMFI Fashion & Design , Fashion & Branding , Fashion & Business and Development .

Published by  Faculty of Digital Media and Creative Industries 30 September 2020