Amsterdam University of Applied Sciences

Why AMFI?

AMFI - Amsterdam Fashion Institute (English Programme)

AMFI – Amsterdam Fashion Institute is the only Bachelor’s degree programme in the Netherlands to cover the entire fashion chain. Fashion is a serious business. Behind the façade of luxury and glamour lies one of the largest and most dynamic global industries. At AMFI you will explore the fashion world through the prism of three key dimensions: Design, Branding, and Business & Development.

THE RIGHT CHOICE FOR YOU?

AMFI puts you in control of your own development. You can make many choices concerning your own programme over the course of your studies. In addition to specialising in design, management or branding, you can also opt to combine various dimensions. See below for an overview of key topics for each dimension.

  • Design: design, concepts and trends, creating a collection, knowledge of textiles, pattern design, realisation, drawing and visualisation.
  • Management: knowledge of textiles, creating a collection, product theory, ICT logistics, international operational management, knowledge of the retail sector, management skills and economics.
  • Branding: concepts and trends, brand strategy, marketing and visual communication, writing for a target group, design knowledge, spatial and graphic design and visual merchandising.

The Sustainable Development Goals (SDGs) form a guideline for our developments. From a need for active stewardship we ask our students to realize products and processes that contribute positively to the environment in which they work and live.

Unique programme

AMFI is currently the largest fashion institute in the Netherlands. More than 100 lecturers teach more than 1250 students about all aspects of the fashion world. AMFI is also the only Bachelor’s degree programme in the Netherlands that covers the entire fashion chain: from design and manufacturing to distribution and communication. This ensures our students to have a broad perspective of the fashion industry. AMFI offers its Bachelor’s programme in Dutch as well as in English, welcoming a group of international students from all over the world. Students graduate with a Bachelor of Science in Fashion & Textile Technologies.

Opportunity to Specialise

AMFI is the only fashion institute in The Netherlands that offers multiple pathways and areas of expertise. Different routes are offered through which the entire chain of a new and innovative industry can be built. You can choose to specialise in either Fashion & Design, Fashion & Branding, or Fashion & Business and Development. In the third and fourth year of your Bachelor, you can compile your own programme, by choosing minors, specialisations, an internship and graduation project, this is called the Flexible Program.

Reality School concept

We mix theory with practice by working together with (international) organizations, business partners and other educational institutions. We believe in collaboration and cross-disciplinary power; through these collaborations, more and more expertise will be acquired and exchanged. Mutual knowledge exchange and innovation are leading.

Fashion brand iNDiViDUALS

iNDiViDUALS is an in-house fashion studio by AMFI established in 2006. The studio is a collective of creative minds changing every season. iNDiViDUALS consults industry companies throughout all parts of their fashion businesses. This creates a continuing narrative, responding to the evolving zeitgeist. All tasks and responsibilities are run by Design, Branding, and Business & Development students. Fusing these three departments makes for the successful formula that is iNDiViDUALS.

Your Campus

AMFI is located along the Amstel river on the Mauritskade. The historic building once housed the Amstel Brewery and maintains many of its monumental features. Part of the Amstelcampus, our students also have classes in the nearby Benno Premselahuis and Kohnstammhuis. The Amsterdam University of Applied Sciences (AUAS) is within bicycling distance of the historic city center, as well as popular places such as De Pijp, the Vondelpark and the Westergasfabriek.

Being based in Amsterdam offers great advantages and these are well known among students. Also the closeness of the fashion industry makes the city centre the perfect base for AMFI. Many fashion companies have their (international) headquarters in Amsterdam, offering interesting work-placements for students.

Your Classmates

Students come to study fashion at AMFI from over 54 countries across the world. The majority of the student population is Dutch, but over half of these students participate in the International variants of the Design, Management and Branding programmes. In the second year several students on exchange join your class. Many projects focus on using your individual talents and skills to work in a team. 

Teaching Staff

From denim, to sustainability, pattern drawing, virtual design, concepting, textiles, new technologies, branding, sourcing, fashion identities, research, visual culture, and many more – the expertise of our lecturers in their respective fields is broad and deep. Many lecturers are actively working in the fashion industry and maintain professional connections for guest lectures, internships and special collaborations.