Amsterdam University of Applied Sciences

Master Digital Design

Digital Design. Master's, full-time

The Master’s programme in Digital Design educates professionals who create, adapt, and apply design processes into interactive digital products, while driven by an ethical perspective on people, profit and planet.

This one-year Master of Science programme is the result of a partnership between the Amsterdam University of Applied Sciences (AUAS) and nine leading Dutch design agencies: Achtung! Mcgarrybowen, BBDO Amsterdam, DDB Unlimited, Dept, Fabrique, MediaMonks, Mirabeau, Momkai and Woedend!.  
Through our unique skill-set combo of academia, industry and stakeholders, we provide our students with the skills to become the design leaders of tomorrow.

Become the design leader of tomorrow

Our world is ever-changing with new technologies, needs and opportunities. New challenges arise from local and global levels. Consumers are demanding new solutions, not just to interact with brands, but also to take ownership of their own issues. At the same time, cities around the world are becoming ‘smarter’, with pervasive technologies and interconnected sensors. In Europe, the number of smartphones per person is the second highest in the world. New designers are urgently needed to address the increasing complexity of our connected society.

Student background

Every year, the Master’s programme in Digital Design welcomes an exclusive group of talented professionals from all over the world. Our students believe in design as an agent of change. They are as creative as they are critical; they embrace experimentation and have the ability to think outside design rules and conventions. 

We have got a 50-50 proportion of gender-identities as well of Dutch-nationals vs internationals. Students’ ages have varied between 21 and 38 years old at time of enrolment.

The programme is ideal for those wishing to advance in their digital design strategy, leadership and process. We encourage applications from candidates over the age of 30.

Want to check more design stories from our alumni? 


Students at the Master’s programme in Digital Design work with a network of partner companies, organisations, and agencies in real-life briefs. The projects seek to tackle societal challenges by applying design processes. Students are grouped into multidisciplinary teams and work as part of a design studio-setting. Partners become de-facto clients who supervise and provide guidance to the students work. In addition, students benefit from regular coaching and feedback sessions from leading Dutch design agencies (Knowledge Partners). These professionals advise the students in overcoming their challenges or taking new directions in their approach.

Key information

The Master's programme in Digital Design is a full-time, one-year curriculum where students work and learn in an international design studio setting. It is centred around four main areas of expertise: Literacy, Research, Creation and Strategy – which translate into courses on Design Thinking & Ethics, Design Research & Processes, Interaction Engineering & Coding and Multidisciplinary Practical Projects. Students are grouped into multidisciplinary teams and work on three main projects reflecting societal challenges. The projects are real-life briefs provided by our partners. Through the course of the academic year, students are coached by leading professionals from design agencies and partnership programmes. In addition to the four main tracks, the programme organises a selection of workshops and after-school activities involving prestigious names of the design world. Previous guests have included Jeffrey and Shaowen Bardzell (University of Indiana), Harald Dunnink (founder of Momkai), Kristina Höök (Royal Institute of Technology, Sweden), Lisa Enebeis (Creative Director Studio Dumbar), among others. Our students are equally encouraged to develop their own projects throughout the year.

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Professionals graduating from the Master’s programme in Digital Design will be qualified to work in highly-interdisciplinary design teams in a variety of settings ranging from academia to creative industries. Roles include: Digital Design Strategist, User Researcher, Design Team Leader, among others.

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To be eligible for the Master’s programme in Digital Design, candidates must hold a Bachelor's degree (or an equivalent international title) and demonstrate previous design experience (minimum of three years) through an annotated portfolio in areas such as Interaction Design, Product Design, UI Design, among others. Candidates who don’t fulfil the desired minimum work experience may apply by presenting an outstanding design portfolio produced outside a school setting. In order to meet the programme’s educational demands, those applying should have professional command of digital design interactive craftmanship such as (one or more of the following) programming, html, manipulating vectors and pixels and coding. All of the programme’s activities (classes, projects, etc.) are conducted in English. Candidates must have a good command of English and provide a certification of proficiency in English at C1 level.

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The Master’s programme in Digital Design opens applications on 7 October 2019. Deadline for applications is 1 May 2020. All applications should be submitted via

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Published by  Faculty of Digital Media and Creative Industries