Amsterdam University of Applied Sciences

Master Digital Driven Business

Digital Driven Business. Master's, full-time

It’s a question of our time: how do you transform the abundance of data and emerging digital technologies into meaningful actions and business value? This one-year Master's degree programme offers students a multidisciplinary education in the relevant, in-demand field of digital-driven business.

In the video below, student Roemer tells us what it's like to follow the Master's programme Digital Driven Business at the AUAS (available in Dutch only).

Do you want to acquire high-level knowledge of data analytics and how emerging digital technologies are disrupting traditional business models? Want to learn how so-called ‘actionable insights’ bridge the gap between raw data and business value? Join the Master’s programme Digital Driven Business and develop a critical, analytical and entrepreneurial attitude. Emerge with the knowledge and 21st-century skills required for effective decision-making and business-value generation in a digital-driven world.

Multidisciplinary programme

This Master’s degree programme is a multidisciplinary collaboration between the following professorships/research groups: Digital Commerce (Faculty of Business and Economics), Cross Media and Visual Methodologies (Faculty of Digital Media and Creative Industries) and Urban Analytics (Faculty of Technology).

What does the programme entail?

The Master’s programme Digital Driven Business is a full-time, one-year degree programme, comprising 60 ECTS credits. It has a four-part structure: Foundation, Information, Organisation, and Graduation, each including a variety of three-week modules.

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What will you gain from this Master's?

Graduates of the programme receive a Master of Science degree (MSc). Career prospects include jobs in the fields of data/technology/ business/marketing with an international orientation, both in the Netherlands or abroad.

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What are the admission requirements?

To be eligible for the Master’s programme Digital Driven Business, prospective students should hold a Bachelor’s degree in Economics, ICT or Technology, have a proven affinity in the field(s) of data, technology or business, and a maximum work experience of three years. The Master is offered in English, requiring an English-proficiency level equivalent to an IELTS test at level 6.5.

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When and how can you apply?

The Master’s programme Digital Driven Business opens applications in October 2019. Deadline for EU applicants is 1 June 2021. Applications should be made via Studielink. Deadline enrolment applicants Nepal, Bangladesh or Pakistan is 1 February 2021; deadline enrolment non-EU applicants is 7 March 2021.

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Published by  Faculty of Business and Economics