Amsterdam University of Applied Sciences


Sport Studies - track International Sports, Management and Business (ISMB)

Practical international experience is what makes Sport Studies - track ISMB unique. In the second and fourth year of the study, you’ll have the opportunity to complete your internships in an international environment abroad. By the time you graduate, your on-the-job experience will set you apart when it’s time to start your career in the world of sport.

Joia and Romana: students - Sport Studies

Coaching children from disadvantaged areas in South-Africa and organising fun and careless days for them seemed to me as an amazing experience.

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Sport Studies - track ISMB offers plenty of opportunity to customise your learning experience to match your goals and interests, especially when it comes to internships. For each of the three internships, it’s up to you to select the location and organisation where you’ll be working. Thanks to the practical experience and intercultural skills you’ll gain from these internships, you’ll graduate with a CV that gives you an edge on the job market.

Each year the internships become more strategic, culminating in a graduation project where you’ll identify, research and provide solutions to a specific issue.

High quality internships

Due to the expanding network of relationships with athletic directors at international schools and other sport organisations around the globe, Sport Studies - track ISMB is able to offer high quality internships. When it’s time to look for an internship, you’ll have access to the internship database of Sport Studies - track ISMB to connect you to organisations within the sports industry.

You’re also encouraged to take your own initiative and reach out to organisations by yourself, as the process of searching and applying for internships is an important part of your professional development.

Going abroad: getting out of your comfortzone

Full-time international internships give you the chance to get outside your comfort zone and experience working life in another culture. You’ll put your language skills to the test and apply the business theories you’ve learned at the location and organisation of your choice.

Students complete internships in every corner of the globe. Previous internship locations have included the US, France, Germany, Switzerland, the UK, Czech Republic, Russia, Saint Maarten, the UAE, South Africa, Zambia and more.

Internship overview year 1-4

Year Length Type What
1 1-week each fieldtrips
  • Ardennes (Belgium): developing teamwork skills and intercultural awareness.
  • London (UK): visiting the site of the 2012 Olympics and legacy/regeneration projects.
2 10-weeks international operational internship

Focuses on a project management assignment within the sports industry.

Examples include:

  • Setting up and managing the social media presence for the World Rowing Federation in Switzerland.
  • Assisting in creating a local sports league for townships in South Africa.
  • Event managing at the International School of Bangkok.
4 18-weeks international strategic internship

You’ll assist an organisation within the sports industry by carrying out strategic analysis and making recommendations.

Examples include:

  • Completing desk research to assist management in making decisions about sponsorship.
  • Creating a plan for setting up international exchange programmes at a sport academy
  • Executing a defined marketing plan, including the freedom to act on recommendations for improvement.
4 20 weeks international internship (graduation project)

You’ll lead a strategic research assignment within a sports-related organisation to examine a problem and uncover the solution.

Examples include:

  • Advising on the go-to-market strategy for a surf and snow commercial brand in France.
  • Analysing the team performance and coaching strategy of a football club in Belgium.
  • Creating a strategic plan to improve accommodations for rugby in Curacao.
Published by  Faculty Sports and Nutrition 23 February 2021