Amsterdam University of Applied Sciences

Year 2,3 and 4

Sport Studies - track International Sports, Management and Business (ISMB)

In the second year of Sport Studies - track ISMB you’ll concentrate on planning and project management. The third and fourth year no longer include sports practice – instead you’ll concentrate completely on business, management and gaining practical work experience.

student - Sport Studies -track ISMB

I dream of running my own swimming or sport club and trying to integrate as many people into sport as possible.

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Year 2: planning and projectmanagement

The second year puts the focus on planning and project management to develop your organisational skills and help you learn more about the various business aspects related to sport. You’ll get the chance to put these new skills into practice with a 10-week international internship and will continue to gain exposure to a variety of sports.

Sports subjects

  • Team sports
  • Dance
  • Endurance sports
  • Martial arts
  • Racket sports
  • Outdoor
  • Gymnastics
  • Fitness
  • Athletics

Theoretical Subjects

  • Project Management
  • Sport Policy
  • Sport and Society
  • Sport Media
  • Global Sports Events
  • Legal Aspects of Sport
  • Human Resource Management
  • Marketing
  • Finance
  • Economics
  • Sales
  • Accounting
  • Research
  • Intercultural Communications
  • Personal Professional Development

10-week international internship

In the second year, you’ll also complete a 10-week, full-time internship abroad, focusing on a project management assignment within the sports industry. The organisation and location are completely up to you! Of course, you have access to a broad database with organisations in the sports industry.

Electives: building your cv

The Sport Studies - track ISMB programme offers plenty of opportunity to tailor the study to your individual interests and ambitions. For example, in the second and third year, you can earn elective credits by participating in a course or activity that builds your CV, such as volunteering at a sports event.

Year 3: entrepreneurship and minor

The third year puts the focus on your development as a future professional in the world of sport. During the first semester you will complete a minor (specialisation). During the second semester you’ll become an entrepreneur by creating and launching your own company. Throughout the year, you’ll continue to study a range of business-related subjects.

Theoretical subjects

  • Entrepreneurship Theory (Marketing, Finance, Organisation and Accounting)
  • Sport Policy
  • Legal Aspects of Sport
  • Strategic Management
  • Personal Professional Development
  • Facility and Event Management
  • Strategic Consulting
  • Research

Choosing a minor

Minors are half-year (one semester) programmes in which you deepen or broaden your knowledge. You can choose one of the three Sport Studies minors mentioned below, or select a programme abroad at one of our partner universities which span the entire globe. You must earn 30 credits to complete your minor.

  • Sport Development: addresses social challenges through sport in a national and international context. The minor focuses on inclusion, empowering people and building communities through sustainable sport programmes.
  • High Performance Sport: focuses on management aspects within the world of High Performance Sport. You’ll gain an understanding of how (inter)national sport federations and commercial organisations are governed and managed, and gain insight into the lives of elite athletes.
  • Sport Commerce: focuses on the dynamic industry of global sporting goods. You will learn about e-retail, management theory, digital marketing and merchandising. You will visit and work with international brands.

Year 4: internship and graduation project

In the first semester of year 4 you’ll complete an 18-week, full-time internship abroad, at an international sport organisation of your choosing.

Graduation project

The final half of the fourth year is dedicated to your graduation project. During a 20-week international internship, you’ll devise a strategic research project to uncover the reasons behind and solutions to a company, industry or country-specific problem. The topic, location and organisation are completely up to you.

Examples graduation projects

  • A research project for FISA (International Rowing Federation based in Switzerland) about how to get more female coaches into the sport of rowing and creating a formula for keeping these female coaches in the sport for longer.
  • A marketing strategy plan on consumer behaviour for Nike.
  • A practical project working for TIG sports (a Dutch sport marketing agency) and being responsible for one of the venues at the World Beach Volleyball Championships in the Netherlands and researching how to make venues more sustainable in the future.
Published by  Faculty Sports and Nutrition 23 February 2021