Amsterdam University of Applied Sciences

SDG 12 & Entrepreneurship

Responsible consumption & production


Do you want to know how you can contribute to the circular economy with innovation and entrepreneurship? Do you want to know exactly what is going on in the world of the circular economy? Or be inspired to eventually come up with your own idea for a circular future? Then this event with expert Karin van IJsselmuide and the founder of Rebottled: Jermaine van der Graaf is for you!

At the end of September 2015, the United Nations made a new global agenda, with the aim of ending poverty, inequality and climate change with the Sustainable Development Goals (SDGs); the starting point for the future of the world (2030). The Sustainable Development Goals (SDGs) are still an abstract concept for many people; these sustainable development goals form the blueprint for a better and more sustainable future for everyone.

That is why two sessions during the Global Entrepreneurship Week have been developed to inspire and inform students, entrepreneurs and other interested parties in an appealing way about entrepreneurship in combination with achieving the SDGs. Each session deals with one of the SDGs, where the listener is first offered a 'deep dive' into the theme of the relevant SDG, and then a practical example is given by an entrepreneur who talks about how entrepreneurship and innovation can contribute to those concerning SDG.

SDG 12 & Entrepreneurship

SDG 12 expert: Karin van IJsselmuide

Entrepreneur and founder of Rebottled: Jermaine van der Graaf

At this meeting the focus is on SDG # 12: Responsible consumption and production. Karin van IJsselmuide, SDG 12 Alliance coordinator and social programs manager at Nevi explains in a 20-minute session what SDG 12 stands for, how the Netherlands is doing and why achieving the goal is so important. Then, for the next 20 minutes, the floor was given to Jermaine van der Graaf, founder of Rebottled, a company that turns wine bottles into glasses and which aims to start a movement to get people to think differently about waste and talent. After this there is enough room for questions to both speakers. A very inspiring session. Be there!


If you want to use your participation in this event for credits, for example, please send us an email in advance ( We will confirm that you have attended the event (you must be able to use your webcam for this) and afterwards you will receive a confirmation of participation by email.

All events are in principle in English - unless both the speakers and the audience are completely Dutch-speaking. But in both cases participation is always possible, the moderator is always willing to translate your question into English or the Netherlands

Published by  Entrepreneurship 9 October 2020


Start date 16 Nov


14:30 - 15:30