AUAS welcomes Nataša Krivokuća as new Director of Communications

31 Aug 2022 12:00 | Communication

Nataša Krivokuća starts as Director of Communications at the Amsterdam University of Applied Sciences (AUAS) on 1 October 2022. Krivokuća (1964, Zagreb) has extensive experience in communication, public affairs, and stakeholder and reputation management. She is currently director of communications and corporate affairs at Vitens water company. She previously held management positions at media production company Joop van den Ende Productions, AVRO broadcasting company and KLM Royal Dutch Airlines. She studied European Studies at the University of Amsterdam.

Throughout her career, Krivokuća has demonstrated a talent for positioning and professionalising communication departments. A team player, she has collaboratively made a clear impact on reputation management, the change capacity of organisations, and social issues. Krivokuća can inspire trust and build networks inside and outside organisations, and she is skilled at balancing common and individual interests.

In her role as director of communications, Krivokuća will contribute to the profiling of the AUAS in line with the AUAS Strategic Plan. She is committed to doing her part to reposition universities of applied sciences in order to deliver highly trained professionals.

The Executive Board is looking forward to working with Nataša Krivokuća. Chair Jopie Nooren says: ‘She is an experienced, decisive and socially engaged communications director. Her knowledge and experience will enrich our organisation. I am convinced that she will be a reliable partner for the Executive Board, its staff department and the faculty communication colleagues. Together, we can put the AUAS even more firmly on the map.’