A touch of AUAS at Dutch Design Week

20 Oct 2022 16:46 | Communication

Eindhoven will next week once again be the setting for the Dutch Design Week, where AUAS researchers, lecturers and students will show what the future might look like. Here is a small selection of what the AUAS has to offer in Eindhoven.

'Get Set' is the theme of the 2022 edition of Dutch Design Week. "The main message is that people should take action. Doing nothing is no longer an option. We have to act now," said DDW22’s creative director Mirjam van der Lubbe. This sense of urgency can also be seen in the AUAS's contributions.

The Netherlands in 2070

What will it be like to live in the Netherlands fifty years from now? What will it mean when the sea level has risen a metre? In the exhibition A Visit to Emma, Lorena Rege Turo, Ludwig Stigell and Nora Floor Post of the Digital Design Master's programme let you experience what it would be like to live in 2070. A Visit to Emma can be seen throughout the week.

A better environment starts with yourself

This is a Postbus 51 (government citizen information service) slogan from the early 1990s, but it could also apply to the AUAS's BASSTA research project, as this investigates how can you get people to separate their waste better. This research project at the Dutch Design Week shows how creative design can be used to get people to think about their behaviour and hopefully motivate them to behave more sustainably. The project can be seen all week in the Collaboration for Impact exhibition in the Clock Building (Klokgebouw).

What motivates people to act?

Getting people to take action is what Creative Media for Social Change research professor Tamara Witschge takes quite literally. Together with the Johan Cruijff ArenA and the Amsterdam municipality, she investigates how modern means of communication can be used to encourage people to choose sustainable and smart travel behaviour to and from the ArenA area, which is also home to a large cinema and two pop stages. Tamara will talk about the project on 24 October at the Design Research & Innovation Festival at the Effenaar in Eindhoven. Besides Tamara, professor Troy Nachtigall (26 October) and researcher Frank Kloos (27 October) will also talk about their research at the DRIVE festival.