Cross-border e-commerce in Scandinavia

opportunities & challenges


The Scandinavian e-commerce market is growing exponentially. Denmark, Norway, and Sweden were all ranked in the top 10 of cross-border countries. This is an annual ranking of the best 16 European countries in cross-border online shopping by CBCommerce. These countries are thus of high interest for e-retailers to expand to.

Furthermore, these countries are frontrunners leading the way for the rest of Europe in technology and sustainability. But what is important to know about these countries?

Reference Goldman, S., Lone, S., & Gommers, A. (2021). Cross-border e-commerce in Scandinavia: opportunities & challenges. Web publication or website, Cross-border magazine.

Publication date

Dec 2021


Sara Lone
Anne Gommers


Research database