Executive Board
The Executive Board is charged with day-to-day management and is responsible for running the university of applied sciences.
The members of the Executive Board are appointed, suspended and dismissed by the Supervisory Board of Amsterdam University of Applied Sciences.
Remuneration of the members of the Executive Board is set by the Supervisory Board. Its members hold full-time posts. Information concerning remuneration is available in the annual report.
Executive Board Members

J.G.M.(Hanneke) Reuling
Interim Chair of the Executive Board
Portfolio holder Operations
On 1 October 2017 J.G.M. (Hanneke) Reuling was appointed Vice Chair of the AUAS Executive Board. On 1 September 2020 she was named Interim Chair of the board and will serve in this position until a new Chair is appointed.
Reuling began her career as a policymaker at the Unie KBO (The Association of Catholic Organisations of Senior Citizens in the Netherlands) in Den Bosch. She then became a lecturer and completed her doctorate at the Catholic Theological University in Utrecht in 2004, with her PhD thesis After Eden: Church Fathers and Rabbis on Gen. 3:16-21. In 2006 she was appointed to various leadership roles at Fontys University of Applied Sciences, including Director of Education and Research. In 2013 she became Director of Operations in the Faculty of Social Sciences at the Vrij University Amsterdam (VU).
Reuling studied Theology at the Catholic Theological University of Amsterdam (cum laude).
Contact details
Secretary: | Silke Möller |
Telephone: | (020) 595 23 42 |
E-mail: |
FINANCIAL POLICY
- Planning and control
STRATEGIC INFORMATION POLICY
- SURF, including the Acceleration plan
- Theme Digital organisational transformation
CAMPUS REAL ESTATE and ACCOMODATION
- Theme Real Estate plan
- Campus development (including construction of the Conrad building)
FACILITY AND ADMINISTRATIVE POLICY
PHYSICAL, DIGITAL AND SOCIAL SAFETY
- Theme GDPR
SUSTAINABILITY, OCCUPATIONAL HEALTH AND SAFETY, AND ENVIRONMENT
EDUCATION AND RESEARCH FACILITIES
- CBO programme Accessibility and studying and working with a disability
- Library, media and events
- Educational systems, including the Digital learning environment
- Student facilities (such as student housing and international students)
- Valorisation and project support
HOLDING HVA
- KANSfonds Advisory Committee Member, Hilversum
- Augustijns Instituut Policy and Advisory Committee Member , Eindhoven/Utrecht
- Foundation Thomas More Advisory Board Member, Den Bosch

G. R. (Geleyn) Meijer
Rector
G. R. (Geleyn) Meijer (1960) joined the AUAS Executive Board as Rector on 1 July 2018.
Meijer began his career by holding consultancy roles at software companies, such as Logica and CMG. From 2005 until 2009 he was senior lecturer-researcher at the Human Computer Studies Laboratory of the University of Amsterdam. In 2011 he became Dean of the AUAS Faculty Digital Media and Creative Industries, and prior to that he was a partner at Logica for a few years and director of strategy at Logica Management Consulting Netherlands. in his role as Dean he was closely involved in the development of the Centre of Expertise Amsterdam Creative Industries Netwerk, the Knowledge Mile, the Master Digital Design and the Digital Society School.
Meijer studied Physics at the UvA and obtained a doctorate there in 1991 in Robotics and Information, researching how you can teach robots to handle unexpected situations in production processes via artificial intelligence.
Contact details
Secretary | Patricia Heukenfeldt Jansen |
Telephone | (020) 595 23 51 |
secretariaatrector@hva.nl |
EDUCATION AND RESEARCH POLICY
- Education vision and portfolio policy
- Theme Quality assurance
- Portfolio and curricula development
- Professor policy
- Theme Priority areas and Centers of Expertise
- Open science
- Research partnerships, such as City Deal
INNOVATION AND IMPACT O&O
- Digital transformation of Education and Research (O&O)
- Internationalisation, such as collaboration within the U!REKA consortium
- Alliantie U
- Entrepreneurship, valorisation and outreach
- Centres of Expertise development
Member of the Supervisory Board of Connecting Sustainable Cities (VerDuS) - National Governance Body SIA (Taskforce for Applied Research)
- 2018 - Chairman of the Foundation Cello Octet, Amsterdam
- 2015 - Supervisory Board Member of Waag Society, Amsterdam
- 2010 - Board Member of COMMIT www.commit-nl.nl
Portfolio overlap
The focus areas of the members are divided into portfolios that occassionally overlap. The overall division creates clarity and balance in the portfolios in terms of content. However, certain strategic and important developments, such as digitalisation, valorisation and privacy are steered collectively, in close collaboration with the deans sitting on the CBO (Central Executive Council).

M.N. (Maaike) Lürsen
Secretary
Lürsen has been the secretary of the university of applied sciences since September 2016. The secretary heads the Executive Staff and is responsible for the management and running of the Executive Board’s and the deans’ policy agendas, as well as the coordination and organisation of the integrated planning and control cycle.
As Chief Security Officer (CSO), she is also responsible for integrated security and the formulation of the strategic policy in relation to integrated security for the university of applied sciences.
Contact details
Secretary: | Azaria Boots |
Telephone: | +316 421 00 338 |
E-mail: | secretariaat-secretaris@hva.nl |
General contact details
Post address
Postbus 1025
1000 BA Amsterdam
Visitors address Executive Board
Wibautstraat 3B
1091 GH Amsterdam