Executive Board

The members of the Executive Board are appointed, suspended and dismissed by the Supervisory Board of Amsterdam University of Applied Sciences.

Remuneration of the members of the Executive Board is set by the Supervisory Board. Its members hold full-time posts. Information concerning remuneration is available in the annual report.

Executive Board Members

J.G.M.(Hanneke) Reuling

Interim Chair of the Executive Board
Portfolio holder Operations

On 1 October 2017 J.G.M. (Hanneke) Reuling was appointed Vice Chair of the AUAS Executive Board. On 1 September 2020 she was named Interim Chair of the board and will serve in this position until a new Chair is appointed.

Reuling began her career as a policymaker at the Unie KBO (The Association of Catholic Organisations of Senior Citizens in the Netherlands) in Den Bosch. She then became a lecturer and completed her doctorate at the Catholic Theological University in Utrecht in 2004, with her PhD thesis After Eden: Church Fathers and Rabbis on Gen. 3:16-21. In 2006 she was appointed to various leadership roles at Fontys University of Applied Sciences, including Director of Education and Research. In 2013 she became Director of Operations in the Faculty of Social Sciences at the Vrij University Amsterdam (VU).

Reuling studied Theology at the Catholic Theological University of Amsterdam (cum laude).

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G. R. (Geleyn) Meijer

Rector

G. R. (Geleyn) Meijer (1960) joined the AUAS Executive Board as Rector on 1 July 2018.

Meijer began his career by holding consultancy roles at software companies, such as Logica and CMG. From 2005 until 2009 he was senior lecturer-researcher at the Human Computer Studies Laboratory of the University of Amsterdam. In 2011 he became Dean of the AUAS Faculty Digital Media and Creative Industries, and prior to that he was a partner at Logica for a few years and director of strategy at Logica Management Consulting Netherlands. in his role as Dean he was closely involved in the development of the Centre of Expertise Amsterdam Creative Industries Netwerk, the Knowledge Mile, the Master Digital Design and the Digital Society School.

Meijer studied Physics at the UvA and obtained a doctorate there in 1991 in Robotics and Information, researching how you can teach robots to handle unexpected situations in production processes via artificial intelligence.

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Portfolio overlap

The focus areas of the members are divided into portfolios that occassionally overlap. The overall division creates clarity and balance in the portfolios in terms of content. However, certain strategic and important developments, such as digitalisation, valorisation and privacy are steered collectively, in close collaboration with the deans sitting on the CBO (Central Executive Council).

M.N. (Maaike) Lürsen

Secretary

Lürsen has been the secretary of the university of applied sciences since September 2016. The secretary heads the Executive Staff and is responsible for the management and running of the Executive Board’s and the deans’ policy agendas, as well as the coordination and organisation of the integrated planning and control cycle.

As Chief Security Officer (CSO), she is also responsible for integrated security and the formulation of the strategic policy in relation to integrated security for the university of applied sciences.

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General contact details

Post address
Postbus 1025
1000 BA Amsterdam

Visitors address Executive Board
Wibautstraat 3B
1091 GH Amsterdam