Dr. P.M. Nguyen (Mai)
Associate Professor in Organizational Leadership & Change and Cross Cultural ManagementYou don't learn to walk by following rules. You learn by doing, and by falling over (Richard Branson)
Ms Phuong-Mai Nguyen is Associate Professor at AMSIB where she has been working since 2008. She does research on, and teaches Cross-Cultural Management and Middle East studies.
Phuong-Mai Nguyen involves in diverse research projects. Her research interests include Diversity Management, Asian corporate culture, Middle East and Islamic culture, Face-work negotiation, and Instructional Design. She sits on several research advisory boards, including ELLTA (Leadership and Learning in the Asian century).
Phuong-Mai Nguyen holds a Master in Educational Science and Curriculum Design from Twente University, and a PhD in Intercultural Communication from Utrecht University, The Netherlands. Before taking the academic path, she took part in various training and fellowships such as journalism programs at World Press Institute (USA), BBC (Thailand) and Reuter (UK).
With her own company Culture Move, she works closely to many businesses and companies to whom she delivers tailor-made training programs. She co-designed various business simulation tools such as Cultural Detective® and Diversophy® which are frequently used in corporate training programs. Since 2015, she also coaches diverse governmental bodies on Radicalization.
Phuong-Mai Nguyen started her career as a journalist in Vietnam and became managing editor for a mainstream newspaper. She is still working as a freelance writer and her work has appeared on BBC, Jerusalem Post, Islamic Monthly, The Big Round Table, Illume, Your Middle East among others. Her fourth book was released in March 2014, detailing an intellectual account while conducting a journey through the Middle East, tracing the path of Islam from where it began, city by city, westwards to Africa and eastwards to Asia. The English edition of this book will be released soon. She communicates as a public figure here.
IN THE MEDIA
Multi-media
BBC: Khung hoang di dan va nguoi ti nan Vietnam
BBC: Tướng Giap - Người độc lập, không đối lập
VTC10: Women and career
VTV1: Cuoc song thuong ngay
VTV1: Van hoa - Su kien- Nhan vat: Nha van Nguyen Phuong Mai
VTV1: Mỗi tuần một chuyện - Trò chuyện với Lê Hoàng: Dịch chuyển
VTV1: Mỗi tuần một chuyện - Trò chuyện với Lê Hoàng: Tình Yêu hiện đại
VTV1: Mỗi tuần một chuyện - Trò chuyện với Lê Hoàng: Sinh Viên nước ngoài
BBC: Trung Đông luôn nghi ngờ Mỹ
THQĐ: Trò chuyện với TS Nguyễn Phương Mai
In print
Vietnam News: Travel takes lecturer behind the news
Cultural Detective Blog: A Vietnamese woman's experience of Arab Spring
Tuoi Tre: Tieng keu cuu tu Syria
Tuoi Tre: Một hành trình Trung Đông
VietnamNet: Vì sao Việt Nam tránh được bi kịch thánh chiến
SGTT: Doc than ma van long lanh
Sinh Vien Viet Nam: Tien si thi phai cung dau
Sai Gon tiep thi: Doc than va van long lanh
Dep: Quan diem la nuoc con cach song la binh
Lua Am: Lam viec tu nguyen, vui ve, hi hun g
Dep: Soc van hoa nhu can benh man tinh
Hotcourse: Không đi rêu bám đầy mình thì dạy cho ai nghe?
Sinh Vien Viet Nam: Hãy chắt lọc những nét văn hóa khác biệt
Tiền Phong: Cô gái lên đường với Trái tim trần trụi qua 80 nước
Lao Động: Phương Mai đi và viết
Đẹp: Tôi là con ếch từ giếng nhỏ sang giếng to
Tư vấn tiêu dùng: Chân không đi sao biết bị xích xiềng
Ione: Nữ giảng viên đi 80 nước, lặn cùng cá mập
Thanh Niên: Phiên lưu qua sách
Bóng đá và cuộc sống: Vạn dặm độc hành
Thể thao văn hóa: Con lừa và hành trình gần 80 nước
Vietnam Net: Một con lừa hay cô gái Việt một mình đi 80 nước
VN express: "con lừa" Phương Mai kể chuyện du ký
Hoa Học Trò: Cuốn sách đáng đọc dành cho người trẻ
Dân trí: Một "con lừa" đã đặt chân qua 80 nước trên thế giới
Academic publications
- Nguyen-Phuong-Mai, M; Terlouw, C., & Pilot, A (2014) Revisiting facework with a new analysis instrument: Face Strategies and Face Negotiation in Intercultural Communication. Journal of Intercultural Communication, 36.
- Nguyen-Phuong-Mai, M; Terlouw, C. & Pilot, A. (2012) Cooperative Learning and the West-East educational Transfer. Asia Pacific Journal of Education, 32(2) 137-152.
- Phuong-Mai Nguyen. (2011). Universal theories – Particular Practice. In Anders Ortenblad, Ibrahim Ahmad Bajunid, Muhammad Babur, and Roshni KUmari (Eds.), Are theories Universals?. KL: Yayasan Ilmuwan.
- Elliott, J., Phuong-Mai, Nguyen. (2010). Western influences on the East: Lessons for the East and West. In Tan Oon-Seng, Dennis M MacInerney, Aried D Liem & Tan Ai-Girl (Eds.), Research in Multicultural Education and International Perspectives, Vol 7: What the West can learn from the East- Asian perspectives on the psychology of learning and motivation. Greenwich CT: Information Age.
- Phuong-Mai, Nguyen., Terlouw, C., & Pilot, A., Elliott, J. (2009). Cooperative Learning that features a Culturally Appropriate Pedagogy. British Educational Research Journal. 35(6) 857- 875.
- Nguyen, Phuong-Mai., Elliott, J., Terlouw, C., & Pilot, A. (2009). Neo-colonialism in education. Comparative Education. 45(1) 109-130.
- Nguyen-Phuong-Mai. (2008). Culture and Cooperation. Utrecht University. The Netherlands.
- Phuong-Mai, Nguyen., Terlouw, C., & Pilot, A. (2008). Cooperation: Convergence and Divergence from a cultural perspective. In Vibe Aarkrog & Christian Helms Jørgensen (Eds.), Convergence and Divergence in Education and Work, Studies in Vocational and Continuing Education series. Zurich: Peter Lang AG Publisher. 125-147.
- Nguyen, Phuong-Mai., Terlouw, C. & Pilot, A. (2006). Culturally appropriate Pedagogy: The case of group learning in a Confucian Heritage Culture's context. Intercultural Education. 17(1) 1-19.
- Phuong-Mai, Nguyen., Terlouw, C. & Pilot, A. (2005). Cooperative Learning vs. Confucian Heritage Culture’s collectivism. Asia-Europe Journal, 3(3) 403-419.
Professional publications
- Alawite – Their history, their future (Islamic Monthly, 2015
- Can Egypt unite around their ancient history (Your Middle East, 2015)
- Q&A: Refugee crisis (Islamic Monthly, 2015)
- The refugee crisis test Islam's fundamental tenet of Ummah ̣(Islamic Monthly, 2015)
- Sex workers - On the edge of the Ethic war Part 1 (Thanh Nien News, 2015)
- Sex workers - On the edge of the Ethic war Part 2 (Thanh Nien News, 2015)
- On the Charlie Attack - The real questions (Muslim Village, 2015)
- Sex, Sexuality, and Sin at Dead Sea (2014)
- My Ten commandments in the Middle East (Keynote, SIETAR Europa Congress, reprinted by Islamic Monthly, 2013)
- Syria - Religious minorities in the losing war (Illume, 2013)
- A window into Syria (Jerusalem Post, 2012)
- Vietnam and her dragon ladies (Managing Worldwide, 2011)
- To Dutch or dis-Dutch (Double Dutch, 2009)
Publications in other languages
BBC
Khung hoang di dan va nhung gi can biet (BBC, 2015)
Nhung do vo va co hoi tu Charlie Hebdo (BBC, 2015)
Israel: Cang thang cang thua (BBC, 2014)
Thuyết âm mưu về phiến quân IS (BBC, 2014)
Tham vong cua IS (BBC, 2014)
Ai Cap gap ghenh con duong dan chu (BBC, 2013)
Tai sao Ai Cap quan trong (BBC, 2013)
Ai Cap: Dan chu thua mot ban dang ngat (BBC, 2013)
Thuyen nhan Viet the he moi (BBC, 2013)
Syria: So phan nhung sac dan thieu so (BBC, 2012)
Thanh Nien
Von song khong tu nhien ma den (Thanh Nien, 2015)
Nhung nguoi dung cam (Thanh Nien, 2015)
Son Doong thoi chua du (Thanh Nien, 2015)
Lao dong tinh duc co xau khong? (Thanh Nien, 2015)
Viet cho be con ngay khai truong (Thanh Nien, 2014)
Vuot bien vao Mexico (Thanh Nien, 2014)
Tu mot mon qua Viet (Thanh Nien, 2014)
Nguoi Viet dang rat xau Part 1
/ Nguoi Viet sang rat xau Part 2 (Thanh Nien,, 2014)
Choi sung o Yemen (Thanh Nien, 2014)
The gioi yeu duong o Trung Dong
Part 1 / Part 2
/ Part 3
/ Part 4
(Thanh Nien, 2014)
Romeo phai chet (2014)
SGTT
Ba toi, Gasby, va nhung giac mo (2013)
Dinh cao khong ngot ngao (2011
Phuong Tay qua lang kinh cua me (2011)
Ngu yen Phu Ong Mai (2011)
Di nghi mat khac voi di du lich nhu the nao (2011)
Toi da tro thanh mot nguoi dan ong da trang da co gia dinh nhu the nao (2011)
Neu con co ngay mai (2011)
Ban nang goc (2011)
Dep
Rốt cuộc tôi là một con lừa
Khởi đầu gian nan
Saudi - Trung Đông cấm cung
Dubai -Trung Đông vàng son
Oman-Trung Đông thần tiên
Yemen- Bước qua đêm dài
Libăng- Trận chiến của những mảng màu Mosaic
Syria - Máu đổ trong mê cung
Jordan - Tội lỗi và tai tiếng
Jerusalem - Khí thiêng tôn giáo
Israel - Miền đất hứa không im tiếng súng
Palestine - Bèo dạt mây trôi
Ai Câp - Con nhân sư ngàn năm không ngủ
Lybia - Ngỡ ngàng rạng đông
Tunisia - Nơi dòng sông bắt đầu
Morocco - Những cung độ tình yêu
Tây Ban Nha - Đoạn cuối một cung đường
Hay cho toi biet ban mac la nho gi?
Em khong phai la dan ba, em la ca chua
Tia Sang
Saudi- Trung Dong cam cung (2013)
Dubai- Buoc di tren hai soi day (2013)
Li bang - Tran chien nhung mang mau mosaic (2013)
Oman - Cau chuyen co tich khong hoi ket (2013)
Ngung ban se keo dai trong bao lau (Tia sang 2012)
Others
Cuoc doi toi day am huong sach (Tuoi Tre, 2014)
PROJECTS AND WORKING PAPERS
These book chapters and working papers were written exclusively for students of IBS and are parts of the author’s forthcoming book publication. Reprint or distribution must be obtained with written permission.
Nguyen-Phuong-Mai, M. (2015) Intercultural Communication – An Introduction. Retrieved from HvA internal website Oct 14, 2015.
Nguyen-Phuong-Mai, M. (2015) Non-verbal Communication. Retrieved from HvA internal website Oct 14, 2015.
Nguyen-Phuong-Mai, M. (2015) Value dimensions of culture. Retrieved from HvA internal website Oct 14, 2015.
Nguyen-Phuong-Mai, M. (2015) Stereotype, Prejudices, and Racism. Retrieved from HvA internal website Oct 14, 2015.
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Neuroscience can contribute to change management: STREAP-Be model
Nguyen-Phuong-Mai, M. (2022). Neuroscience can contribute to change management: STREAP-Be model. In I. Maureen, E. Imah, S. Savira, S. Anam, M. Mael, & L. Hartanti (Eds.), Innovation on Education and Social Sciences : [Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2021) October 2, 2021, Surabaya, Indonesia] (1 ed., pp. 127-133). Routledge. https://www.taylorfrancis.com/chapters/oa-edit/10.1201/9781003265061-17/neuroscience-contribute-change-management-streap-model-nguyen-phuong-mai?context=ubx&refId=19a7c7eb-c230-4ceb-8caa-02851a0161e0
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What Bias Management Can Learn From Change Management? Utilizing Change Framework to Review and Explore Bias Strategies
Nguyen-Phuong-Mai, M. (2021). What Bias Management Can Learn From Change Management? Utilizing Change Framework to Review and Explore Bias Strategies. Frontiers in Psychology, 12, 1-17. [644145]. https://doi.org/10.3389/fpsyg.2021.644145
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Not ‘culture’ as Hofstede assumed, but ‘context’ is the software of the mind
Nguyen-Phuong-Mai, M. (2021). Not ‘culture’ as Hofstede assumed, but ‘context’ is the software of the mind: the neuroscience of a dynamic, contextual, and polycultural self. Training, Language and Culture, 5(4), 47-64. https://www.docdroid.net/IHBssZu/not-culture-as-hofstede-assumed-but-context-is-compressed-pdf
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Fear-Free Cross-Cultural Communication: Toward a More Balanced Approach With Insight From Neuroscience
Nguyen-Phuong-Mai, M. (2020). Fear-Free Cross-Cultural Communication: Toward a More Balanced Approach With Insight From Neuroscience. Frontiers in Communication , 5, [14]. https://doi.org/10.3389/fcomm.2020.00014
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Tay nao de don xuan
Nguyen, P. M. (2020, Jan 24). Tay nao de don xuan. Tuoi Tre online. https://tuoitre.vn/tay-nao-de-don-xuan-20200117152240331.htm
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Video: How to change a habit?
Nguyen, P. M. (Performer). (2020). Video: How to change a habit?. Web publication/site
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Change Management with Insight from Brain Science
Nguyen, P. M. (2020). Change Management with Insight from Brain Science. Abstract from FBE-CAREM conference , Amsterdam , Netherlands.
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Cross-Cultural Management
Nguyen-Phuong-Mai, M. (2020). Cross-Cultural Management: With Insights from Brain Science. (1st ed.) (Routledge International Business Studies). Routledge. https://www.routledge.com/Cross-Cultural-Management-With-Insights-from-Brain-Science/Nguyen-Phuong-Mai/p/book/9781138304666
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Khung hoang My - Iran [The US-Iran Crisis: What you want to know]
Nguyen, P. M. (2020). Khung hoang My - Iran [The US-Iran Crisis: What you want to know]. https://thanhnien.vn/khung-hoang-my-iran-nhung-dieu-ban-muon-biet-post919870.html
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From dressing up a child to building up a strong person
Nguyen-Phuong-Mai, M. (2019). From dressing up a child to building up a strong person. SIETAR Europa Journal , June 2019(June - August 2019), 10-12. https://www.sietareu.org/seu-journal-june-2019/
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Is culture socially learned?
Nguyen, P. M. (2019). Is culture socially learned?. Abstract from Society for Intercultural Education, Training and Research - United State (SIETAR US) , Atlanta, United States.
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Neurons, Genes, and Multiculturalism
Nguyen, P. M. (2019). Neurons, Genes, and Multiculturalism. Abstract from TEC Online International Conference Day, Tel Aviv, Israel.
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The Neuroscience of cross-cultural and diversity management
Nguyen, P. M. (2019). The Neuroscience of cross-cultural and diversity management. Paper presented at International Research Meeting in Business and Management 2019 (IRMBAM), Nice, France. https://www.sciencedirect.com/science/article/pii/S1057521920301113?via%3Dihub
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There is no blank slate
Nguyen-Phuong-Mai (2019). There is no blank slate: ther role of geography, genes, brain and behavior in shaping culture. In Tabula Rasa? : neuroscience e culture (pp. 71-84). Fondazione Intercultura onlus . http://www.fondazioneintercultura.org/_files/uploads/atti_tabula_rasa.pdf
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Culturally appropriate face strategies in cooperative learning with insight from cultural neuroscience
Nguyen-Phuong-Mai, M. (2018). Culturally appropriate face strategies in cooperative learning with insight from cultural neuroscience. Comparative Education , 55(1), 66-96. https://doi.org/10.1080/03050068.2018.1541664
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A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology
Nguyen-Phuong-Mai, M. (2017). A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology. Cross Cultural & Strategic Management, 24(4), 530-553. https://doi.org/10.1108/CCSM-07-2016-0144
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Intercultural communication
Nguyen-Phuong-Mai, M. (2017). Intercultural communication: an interdisciplinary approach: when neurons, genes, and evolution joined the discourse. Amsterdam University Press.
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I was housed, fed, loved and saved in Syria by the refugees
Nguyen-Phuong-Man, M. (Author). (2017). I was housed, fed, loved and saved in Syria by the refugees: a reflective account of being Alone, Asian and Atheist in the Middle East. Web publication/site, The Islamic Monthly. https://www.theislamicmonthly.com/housed-fed-loved-saved-syria-refugees/
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The Nneurobiology of cross-cultural management and diversity
Nguyen-Phuong-Mai, M. (2017). The Nneurobiology of cross-cultural management and diversity. Hogeschool van Amsterdam.
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Intercultural Communication - An Interdisciplinary Approach
Nguyen-Phuong-Mai, M. (2017). Intercultural Communication - An Interdisciplinary Approach: context is the software of the mind. https://www.docdroid.net/oa2sdCO/ellta-2017-keynote-roundatable-bangkok-mai-nguyen-phuong-mai-1.pdf
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Shifting Paradigm of Intercultural Communication: When Neurons, Genes and Evolution Joined the Discourse
Nguyen-Phuong-Mai, M. (2017). Shifting Paradigm of Intercultural Communication: When Neurons, Genes and Evolution Joined the Discourse. Paper presented at SIETAR UK Conference, London, United Kingdom. http://www.culturemove.com/p/publication.html
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Syrian Alawites: Their history, their future
Nguyen-Phuong-Mai, M. (2015, Oct 28). Syrian Alawites: Their history, their future. The Islamic Monthly. https://www.theislamicmonthly.com/syrian-alawites-their-history-their-future/
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Revisiting Facework with a new analysis instrument
Nguyen-Phuong, M., Terlouw, C., & Pilot, A. (2014). Revisiting Facework with a new analysis instrument: Face strategies and face negotiation in intercultural communication. Journal of Intercultural Communication, November 2014(36). http://www.immi.se/intercultural/nr36/nguyen.html
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Con Duong Hoi Giao
Nguyen, P. M. (2014). Con Duong Hoi Giao. Hoi Nha Van - Nha Nam .
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Cooperative Learning in Vietnam and the West–East educational transfer
Nguyen-Phuong-Mai, M., Terlouw, C., & Pilot, A. (2012). Cooperative Learning in Vietnam and the West–East educational transfer. Asia Pacific Journal of Education, 32(2), 137-152. https://doi.org/10.1080/02188791.2012.685233
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Toi la mot con lua
Nguyen, P. M. (2012). Toi la mot con lua. Hoi Nha Van - Nha Nam .
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Universal Theories - Particular Practices
Nguyen, P. M. (2011). Universal Theories - Particular Practices. In Are Theories Universal?
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Western influences on the East: Lessons for the East and West.
Nguyen, P. M. (2010). Western influences on the East: Lessons for the East and West. In What the West can learn from the East- Asian perspectives on the psychology of learning and motivation
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Cooperative learning that features a culturally appropriate pedagogy
Nguyen, P. M. (2009). Cooperative learning that features a culturally appropriate pedagogy. British Educational Research Journal.
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Neocolonialism in education : cooperative learning, Western pedagogy in an Asian context
Nguyen, P. M. (2009). Neocolonialism in education : cooperative learning, Western pedagogy in an Asian context. Comparative Education .
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Cooperation: Convergence and Divergence from a cultural perspective
Nguyen, P. M. (2008). Cooperation: Convergence and Divergence from a cultural perspective. In Convergence and Divergence in Education and Work, Studies in Vocational and Continuing Education series
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Culture and Cooperation
Nguyen, P. M. (2008). Culture and Cooperation. Institute of Education of Utrecht University. https://dspace.library.uu.nl/bitstream/1874/27818/2/nguyen.pdf
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Culturally appropriate Pedagogy: The case of group learning in a Confucian Heritage Culture's context
Nguyen, P. M. (2006). Culturally appropriate Pedagogy: The case of group learning in a Confucian Heritage Culture's context. Intercultural Education. https://dspace.library.uu.nl/handle/1874/12067
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Cooperative Learning vs. Confucian Heritage Culture’s collectivism
Nguyen, P. M. (2005). Cooperative Learning vs. Confucian Heritage Culture’s collectivism. Asia Europe Journal .