Dr. P.M. Nguyen (Mai)

You don't learn to walk by following rules. You learn by doing, and by falling over (Richard Branson)

Ms Phuong-Mai Nguyen is Associate Professor at AMSIB where she has been working since 2008. She does research on, and teaches Cross-Cultural Management and Middle East studies.

Phuong-Mai Nguyen involves in diverse research projects. Her research interests include Diversity Management, Asian corporate culture, Middle East and Islamic culture, Face-work negotiation, and Instructional Design. She sits on several research advisory boards, including ELLTA (Leadership and Learning in the Asian century).

Phuong-Mai Nguyen holds a Master in Educational Science and Curriculum Design from Twente University, and a PhD in Intercultural Communication from Utrecht University, The Netherlands. Before taking the academic path, she took part in various training and fellowships such as journalism programs at World Press Institute (USA), BBC (Thailand) and Reuter (UK).

With her own company Culture Move, she works closely to many businesses and companies to whom she delivers tailor-made training programs. She co-designed various business simulation tools such as Cultural Detective® and Diversophy® which are frequently used in corporate training programs. Since 2015, she also coaches diverse governmental bodies on Radicalization.

Phuong-Mai Nguyen started her career as a journalist in Vietnam and became managing editor for a mainstream newspaper. She is still working as a freelance writer and her work has appeared on BBC, Jerusalem Post, Islamic Monthly, The Big Round Table, Illume, Your Middle East among others. Her fourth book was released in March 2014, detailing an intellectual account while conducting a journey through the Middle East, tracing the path of Islam from where it began, city by city, westwards to Africa and eastwards to Asia. The English edition of this book will be released soon. She communicates as a public figure here.

IN THE MEDIA

Multi-media
BBC: Khung hoang di dan va nguoi ti nan Vietnam

BBC: Tướng Giap - Người độc lập, không đối lập

VTC10: Women and career
VTV1: Cuoc song thuong ngay

VTV1: Van hoa - Su kien- Nhan vat: Nha van Nguyen Phuong Mai
VTV1: Mỗi tuần một chuyện - Trò chuyện với Lê Hoàng: Dịch chuyển

VTV1: Mỗi tuần một chuyện - Trò chuyện với Lê Hoàng: Tình Yêu hiện đại

VTV1: Mỗi tuần một chuyện - Trò chuyện với Lê Hoàng: Sinh Viên nước ngoài

BBC: Trung Đông luôn nghi ngờ Mỹ

THQĐ: Trò chuyện với TS Nguyễn Phương Mai

In print
Vietnam News: Travel takes lecturer behind the news
Cultural Detective Blog: A Vietnamese woman's experience of Arab Spring

Tuoi Tre: Tieng keu cuu tu Syria

Tuoi Tre: Một hành trình Trung Đông
VietnamNet: Vì sao Việt Nam tránh được bi kịch thánh chiến

SGTT: Doc than ma van long lanh
Sinh Vien Viet Nam: Tien si thi phai cung dau

Sai Gon tiep thi: Doc than va van long lanh

Dep: Quan diem la nuoc con cach song la binh

Lua Am: Lam viec tu nguyen, vui ve, hi hun g

Dep: Soc van hoa nhu can benh man tinh

Hotcourse: Không đi rêu bám đầy mình thì dạy cho ai nghe?

Sinh Vien Viet Nam: Hãy chắt lọc những nét văn hóa khác biệt

Tiền Phong: Cô gái lên đường với Trái tim trần trụi qua 80 nước

Lao Động: Phương Mai đi và viết

Đẹp: Tôi là con ếch từ giếng nhỏ sang giếng to
Tư vấn tiêu dùng: Chân không đi sao biết bị xích xiềng

Ione: Nữ giảng viên đi 80 nước, lặn cùng cá mập

Thanh Niên: Phiên lưu qua sách

Bóng đá và cuộc sống: Vạn dặm độc hành

Thể thao văn hóa: Con lừa và hành trình gần 80 nước

Vietnam Net: Một con lừa hay cô gái Việt một mình đi 80 nước

VN express: "con lừa" Phương Mai kể chuyện du ký

Hoa Học Trò: Cuốn sách đáng đọc dành cho người trẻ

Dân trí: Một "con lừa" đã đặt chân qua 80 nước trên thế giới

I nfonet: Cô gái Việt đi 80 nước tự nhận là con lừa

Academic publications

• Nguyen-Phuong-Mai, M; Terlouw, C., & Pilot, A (2014) Revisiting facework with a new analysis instrument: Face Strategies and Face Negotiation in Intercultural Communication. Journal of Intercultural Communication, 36.
• Nguyen-Phuong-Mai, M; Terlouw, C. & Pilot, A. (2012) Cooperative Learning and the West-East educational Transfer. Asia Pacific Journal of Education, 32(2) 137-152.
• Phuong-Mai Nguyen. (2011). Universal theories – Particular Practice. In Anders Ortenblad, Ibrahim Ahmad Bajunid, Muhammad Babur, and Roshni KUmari (Eds.), Are theories Universals?. KL: Yayasan Ilmuwan.
• Elliott, J., Phuong-Mai, Nguyen. (2010). Western influences on the East: Lessons for the East and West. In Tan Oon-Seng, Dennis M MacInerney, Aried D Liem & Tan Ai-Girl (Eds.), Research in Multicultural Education and International Perspectives, Vol 7: What the West can learn from the East- Asian perspectives on the psychology of learning and motivation. Greenwich CT: Information Age.
• Phuong-Mai, Nguyen., Terlouw, C., & Pilot, A., Elliott, J. (2009). Cooperative Learning that features a Culturally Appropriate Pedagogy. British Educational Research Journal. 35(6) 857- 875.
• Nguyen, Phuong-Mai., Elliott, J., Terlouw, C., & Pilot, A. (2009). Neo-colonialism in education. Comparative Education. 45(1) 109-130.
• Nguyen-Phuong-Mai. (2008). Culture and Cooperation. Utrecht University. The Netherlands.
• Phuong-Mai, Nguyen., Terlouw, C., & Pilot, A. (2008). Cooperation: Convergence and Divergence from a cultural perspective. In Vibe Aarkrog & Christian Helms Jørgensen (Eds.), Convergence and Divergence in Education and Work, Studies in Vocational and Continuing Education series. Zurich: Peter Lang AG Publisher. 125-147.
• Nguyen, Phuong-Mai., Terlouw, C. & Pilot, A. (2006). Culturally appropriate Pedagogy: The case of group learning in a Confucian Heritage Culture's context. Intercultural Education. 17(1) 1-19.
• Phuong-Mai, Nguyen., Terlouw, C. & Pilot, A. (2005). Cooperative Learning vs. Confucian Heritage Culture’s collectivism. Asia-Europe Journal, 3(3) 403-419.

Professional publications

• Alawite – Their history, their future (Islamic Monthly, 2015
• Can Egypt unite around their ancient history (Your Middle East, 2015)
• Q&A: Refugee crisis (Islamic Monthly, 2015)
• The refugee crisis test Islam's fundamental tenet of Ummah ̣(Islamic Monthly, 2015)
• Sex workers - On the edge of the Ethic war Part 1 (Thanh Nien News, 2015)
• Sex workers - On the edge of the Ethic war Part 2 (Thanh Nien News, 2015)
• On the Charlie Attack - The real questions (Muslim Village, 2015)
• Sex, Sexuality, and Sin at Dead Sea (2014)
• My Ten commandments in the Middle East (Keynote, SIETAR Europa Congress, reprinted by Islamic Monthly, 2013)
• Syria - Religious minorities in the losing war (Illume, 2013)
• A window into Syria (Jerusalem Post, 2012)
• Vietnam and her dragon ladies (Managing Worldwide, 2011)
• To Dutch or dis-Dutch (Double Dutch, 2009)

Publications in other languages

BBC
Khung hoang di dan va nhung gi can biet (BBC, 2015)
Nhung do vo va co hoi tu Charlie Hebdo (BBC, 2015)
Israel: Cang thang cang thua (BBC, 2014)
Thuyết âm mưu về phiến quân IS (BBC, 2014)
Tham vong cua IS (BBC, 2014)
Ai Cap gap ghenh con duong dan chu (BBC, 2013)
Tai sao Ai Cap quan trong (BBC, 2013)
Ai Cap: Dan chu thua mot ban dang ngat (BBC, 2013)
Thuyen nhan Viet the he moi (BBC, 2013)
Syria: So phan nhung sac dan thieu so (BBC, 2012)

Thanh Nien
Von song khong tu nhien ma den (Thanh Nien, 2015)
Nhung nguoi dung cam (Thanh Nien, 2015)
Son Doong thoi chua du (Thanh Nien, 2015)
Lao dong tinh duc co xau khong? (Thanh Nien, 2015)
Viet cho be con ngay khai truong (Thanh Nien, 2014)
Vuot bien vao Mexico (Thanh Nien, 2014)
Tu mot mon qua Viet (Thanh Nien, 2014)
Nguoi Viet dang rat xau Part 1 / Nguoi Viet sang rat xau Part 2 (Thanh Nien,, 2014)
Choi sung o Yemen (Thanh Nien, 2014)
The gioi yeu duong o Trung Dong Part 1 / Part 2 / Part 3 / Part 4 (Thanh Nien, 2014)
Romeo phai chet (2014)

SGTT
Ba toi, Gasby, va nhung giac mo (2013)
Dinh cao khong ngot ngao (2011
Phuong Tay qua lang kinh cua me (2011)
Ngu yen Phu Ong Mai (2011)
Di nghi mat khac voi di du lich nhu the nao (2011)
Toi da tro thanh mot nguoi dan ong da trang da co gia dinh nhu the nao (2011)
Neu con co ngay mai (2011)
Ban nang goc (2011)

Dep
Rốt cuộc tôi là một con lừa
Khởi đầu gian nan
Saudi - Trung Đông cấm cung
Dubai -Trung Đông vàng son
Oman-Trung Đông thần tiên
Yemen- Bước qua đêm dài
Libăng- Trận chiến của những mảng màu Mosaic
Syria - Máu đổ trong mê cung
Jordan - Tội lỗi và tai tiếng
Jerusalem - Khí thiêng tôn giáo
Israel - Miền đất hứa không im tiếng súng
Palestine - Bèo dạt mây trôi
Ai Câp - Con nhân sư ngàn năm không ngủ
Lybia - Ngỡ ngàng rạng đông
Tunisia - Nơi dòng sông bắt đầu
Morocco - Những cung độ tình yêu
Tây Ban Nha - Đoạn cuối một cung đường
Hay cho toi biet ban mac la nho gi?
Em khong phai la dan ba, em la ca chua

Tia Sang
Saudi- Trung Dong cam cung (2013)
Dubai- Buoc di tren hai soi day (2013)
Li bang - Tran chien nhung mang mau mosaic (2013)
Oman - Cau chuyen co tich khong hoi ket (2013)
Ngung ban se keo dai trong bao lau (Tia sang 2012)

Others
Cuoc doi toi day am huong sach (Tuoi Tre, 2014)

PROJECTS AND WORKING PAPERS

These book chapters and working papers were written exclusively for students of IBS and are parts of the author’s forthcoming book publication. Reprint or distribution must be obtained with written permission.

Nguyen-Phuong-Mai, M. (2015) Intercultural Communication – An Introduction. Retrieved from HvA internal website Oct 14, 2015.

Nguyen-Phuong-Mai, M. (2015) Non-verbal Communication. Retrieved from HvA internal website Oct 14, 2015.

Nguyen-Phuong-Mai, M. (2015) Value dimensions of culture. Retrieved from HvA internal website Oct 14, 2015.

Nguyen-Phuong-Mai, M. (2015) Stereotype, Prejudices, and Racism. Retrieved from HvA internal website Oct 14, 2015.