Amsterdam University of Applied Sciences

  1. Home

Dr F.B.I. Situmeang (Frederik)

Associate Professor in AI and Data Driven Business
Telephone:
0614420878
Email:
f.b.i.situmeang@hva.nl
Work address:
Postal address:
Postbus 524,1000 AM Amsterdam
Go to Research database

Since August 2016, Frederik Situmeang has been a senior researcher and senior lecturer for Online Marketing at the Amsterdam University of Applied Sciences (AUAS). He is affiliated with the Centre for Applied Research on Economics & Management (CAREM) and with the Centre for Market Insights at the AUAS.

His PhD research at the University of Amsterdam was about the influence of online reviews, written by ordinary consumers and by expert critics, on organizational strategy and product performance. During his PhD, he won the PREBEM award for the best research paper in Marketing.

From August 2013 until July 2016, he was a lecturer and researcher at the University of Amsterdam. There he continued on his research projects on online reviews, and expanded his research profile to also include product development project management. One of his research has won various awards and nominations at several conferences (Most Inspiring paper at EURAM, IPMA-PMI Best research paper, and INGroup Best research paper).

Through all his research, he employed quantitative research techniques with strong interests towards Big Data.

He has affiliations with the University of Amsterdam, and an international tie with Del Institute of Technology in Indonesia, to bridge an international collaboration in research and education between the two universities.

Publications

FBI Situmeang, Leenders, M.A.A.M, and Wijnberg, N.M., 2017, The Marketing/R&D Interface and New Product Performance: the Effects of Relative Influence Changes and Integrational, Journal of Business and Industrial Marketing, 32(1), 179-190.

FBI Situmeang, Gemser, G., Leenders, M.A.A.M., and Wijnberg, N.M., 2016, Risk-taking behavior of technology firms: The role of performance feedback in the video game industry, Technovation, 54, 22-34.

FBI Situmeang, MAAM Leenders, NM Wijnberg. 'History matters: The impact of reviews and sales of earlier versions of a product on consumer and expert reviews of new editions.' European management journal 32 (1), 73-83.

FBI Situmeang, M AAM Leenders, N M. Wijnberg. 'The good, the bad and the variable: How evaluations of past editions influence the success of sequels.' European Journal of Marketing 48 (7/8), 1466-1486.

FBI Situmeang, G Gemser, NM Wijnberg, MAAM Leenders. 'Risk-taking behavior of technology firms: The role of performance feedback in the video game industry.' Technovation.

  • Effects of app pricing structures on product evaluations
    Wolkenfelt, M. R. J., & Situmeang, F. B. I. (2020). Effects of app pricing structures on product evaluations. Journal of Research in Interactive Marketing, 14(1), 89-110. https://doi.org/10.1108/JRIM-11-2018-0141
  • Empowered by Innovation: Unravelling Determinants of Idea Implementation in Open Innovation Platforms
    Situmeang, F., Loke, R., de Boer, N., & de Boer, D. (2019). Empowered by Innovation: Unravelling Determinants of Idea Implementation in Open Innovation Platforms. In S. Hammoudi, C. Quix, & J. Bernardino (Eds.), DATA 2019 - Proceedings of the 8th International Conference on Data Science, Technology and Applications (Vol. 1, pp. 289-295). (DATA 2019 - Proceedings of the 8th International Conference on Data Science, Technology and Applications). SCITEPRESS Digital Library. https://doi.org/10.5220/0007948602890295
  • Final report
    van Winden, W., Kras, N., Situmeang, F., de Boer, D., & Weltevreden, J. (2018). Final report: D3 “assessing the external perceptions about the entrepreneurial ecosystem of AMP and the key variables to work on”. Hogeschool van Amsterdam, CAREM.
  • There are More Behind the Stars: Mining Latent Dimensions and Customer Perceptions of Innovativeness from Online Review Texts
    Situmeang, F., & Zhang, Z. (2018). There are More Behind the Stars: Mining Latent Dimensions and Customer Perceptions of Innovativeness from Online Review Texts. Academy of Management Global Proceedings, Surrey(2018). https://journals.aom.org/doi/abs/10.5465/amgblproc.surrey.2018.0029.abs
  • Would It Hurt to be Feminine? An Investigation of the Effects of Female Leads and Gender Specific Traits on the Enjoyment of Blockbuster Movies
    Rouwendaal, P., Situmeang, F., & Napitupulu, L. (2018). Would It Hurt to be Feminine? An Investigation of the Effects of Female Leads and Gender Specific Traits on the Enjoyment of Blockbuster Movies. Academy of Management Global Proceedings, Surrey(2018). https://journals.aom.org/doi/10.5465/amgblproc.surrey.2018.0030.abs
  • New Product Performance
    Situmeang, F. B. I., Leenders, M. A. A. M., & Wijnberg, N. M. (2017). New Product Performance: and the benefit of periodically changing the relative influence balance between marketing and R&D. Journal of Business and Industrial Marketing, 32(1), 179-190.
  • The grass is not always greener
    Situmeang, F., & Napitupulu, L. A. (2017). The grass is not always greener: the consequences of risk-taking behavior in the movie industry. Proceedings and membership directory - Academy of Management, 2017(1). https://doi.org/10.5465/AMBPP.2017.16671abstract
Go to Research database
Go to Research database