Amsterdam University of Applied Sciences

Master Digital Driven Business

Digital Driven Business. Master's, full-time

It’s a question of our time: how do you transform the abundance of data and emerging digital technologies into meaningful actions and business value? This one-year Master of Science degree programme offers students a multidisciplinary education in the relevant, in-demand field of digital-driven business.

Do you want to acquire high-level knowledge of data analytics and how emerging digital technologies are disrupting traditional business models? Want to learn how so-called ‘actionable insights’ bridge the gap between raw data and business value? Join the Master Digital Driven Business and develop a critical, analytical and entrepreneurial attitude. Emerge with the knowledge and 21st-century skills required for effective decision-making and business-value generation in a digital-driven world.

Multidisciplinary programme

This Master’s degree programme is a multidisciplinary collaboration between the following professorships/research groups: Digital Commerce (Faculty of Business and Economics), Cross Media and Visual Methodologies (Faculty of Digital Media and Creative Industries) and Urban Analytics (Faculty of Technology). 

The Master of Science in Digital Driven Business is a full-time, one-year degree programme, comprising 60 ECTS credits. It has a four-part structure: Foundation, Information, Organisation, and Graduation, each including a variety of three-week modules.

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The Master of Science in Digital Driven Business is a full-time, one-year curriculum (42 weeks). It consists of four parts, including a mandatory Introduction Programme that starts in late August. The study load is 40 hours per week, for a total of 1680 hours over the course of the programme.

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Graduates of the programme receive a Master of Science degree (MSc). Career prospects include jobs in the fields of data/technology/ business/marketing with an international orientation, both in the Netherlands or abroad.

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To be eligible for the Master of Science in Digital Driven Business, candidates must hold a Bachelor’s degree in Economics, ICT or Technology, have a proven affinity in the field(s) of data, technology or business, and working experience of three years at the maximum. The Master is offered in English, requiring an English-proficiency level equivalent to an IELTS test at level 6.5 (also see the full admission requirements).

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The Master Digital Driven Business is a new Master's programme. Enrolment for the year 2019-2020 is now open. The deadline for enrolment is 30 June 2019.

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Published by  Faculty of Business and Economics