Entrepreneurship
Maurik de Groot
Researcher
Maurik de Groot is Lecturer Sales & Marketing at the Business School of the University of Applied Sciences in Amsterdam. He is responsible for designing inspiring sales courses and teaching sales, marketing, consumer behaviour and other business classes. Furthermore, advising students on their projects, internships and thesis writing. In 2020, the redesign of the main sales & account management course to a 100% blended structure was completed. Before teaching, Maurik worked for 10 years in sales and account management positions in the insurance industry.
Themes
Entrepeneurial selling
Personal selling
Social entrepeneurship
Projects
PD Project The role of Sales in Entrepreneurial Failure
Specific focus on Social Entrepreneurship in context of selling (from September 2023)
Publications
- How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands
- Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19
Visit Maurik's page on ResearchGate for more publications.
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