Maurik de Groot


Maurik de Groot is Lecturer Sales & Marketing at the Business School of the University of Applied Sciences in Amsterdam. He is responsible for designing inspiring sales courses and teaching sales, marketing, consumer behaviour and other business classes. Furthermore, advising students on their projects, internships and thesis writing. In 2020, the redesign of the main sales & account management course to a 100% blended structure was completed. Before teaching, Maurik worked for 10 years in sales and account management positions in the insurance industry.


Entrepeneurial selling

Personal selling

Social entrepeneurship


PD Project The role of Sales in Entrepreneurial Failure

Specific focus on Social Entrepreneurship in context of selling (from September 2023)


​​​​​​​Visit Maurik's page on ResearchGate for more publications.


E-mail | LinkedIn

Published by  Entrepreneurship 17 November 2023