Maurik de Groot


Maurik de Groot is Lecturer Sales & Marketing at the Business School of the University of Applied Sciences and the Johan Cruyff Academy (business education for top sport students) in Amsterdam. Responsible for designing inspiring sales courses and teaching sales, marketing, consumer behavior and other business classes. Furthermore, advising students on their projects, internships and writing a thesis. In 2020, the redesign of the main sales & account management course to a 100% blended structure was completed. Before teaching, Maurik worked for ten years in sales and account management functions in the insurance industry.


PD Project The role of Sales in Entrepreneurial Failure

Published by  Entrepreneurship 2 March 2023