M. de Groot (Maurik) MSc.
Lecturer Sales- and Marketing-
How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands
de Groot, M., & Wakkee, I. A. M. (2023). How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands. Journal of Personal Selling & Sales Management, 1-15. https://scholar.google.com/scholar?hl=nl&as_sdt=0%2C5&q=How+ineffective+entrepreneurial+selling+contributes+to+business+failure%3A+an+explorative+study+on+business+owners+of+small+and+medium+enterprises+in+The+Netherlands&btnG=
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Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19
de Groot, M. (Author). (2021). Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19. Web publication or website, The European Business Review. https://www.europeanbusinessreview.com/entrepreneurs-must-reflect-on-their-sales-role-and-get-into-action-especially-during-covid-19/