Dr. P.C. Huiszoon (Paul)
Senior lecturer
Telephone:
- 0639014614
Email:
- p.huiszoon@hva.nl
Work address:
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Dr. Meurerhuis, Dokter Meurerlaan 8, 1067 SM Amsterdam
Postal address:
- Postbus 2165,1000 CD Amsterdam
Room number:
- A2.92
Expertise:
- Consumer behaviour in sport and events
Social media:
Paul Huiszoon is a lecturer at the faculty of Sports and Nutrition. Within the degree programme Sport Studies - track International Sports, Management and Business, he explores consumer behaviour and teaches research methods. Further, Paul coordinates the degree programme’s research group.
Paul completed his bachelor’s degree at the German Sport University Cologne (2011) and his master’s degree in Sport Management at Loughborough University (England, 2014). Subsequently, he pursued a PhD in Sport Management at the University of Lyon (2019). He presented his research on sport governing bodies’ influence on spectator loyalty at several national and international conferences, as well as at FIFA, UEFA, and the German Football Association.
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Spectator loyalty towards sport organisations – the creation of truly new fan relationship management
Huiszoon, P. (2019). Spectator loyalty towards sport organisations – the creation of truly new fan relationship management. [Research external, graduation external, University of Lyon, Claude Bernard University Lyon 1]. https://tel.archives-ouvertes.fr/tel-02153943
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Sport governing bodies’ influence on non-transactional fan behaviours
Huiszoon, P., Martinent, G., & Bodet, G. (2018). Sport governing bodies’ influence on non-transactional fan behaviours. Managing Sport and Leisure, 23(1-2), 123-138. https://doi.org/10.1080/23750472.2018.1502623
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The development of a Fan-Relationship-Management-Framework
Huiszoon, P., Martinent, G., & Bodet, G. (2017). The development of a Fan-Relationship-Management-Framework: an extended abstract. In P. Rossi (Ed.), Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science (pp. 841-845). Springer, Cham. https://doi.org/10.1007/978-3-319-47331-4_167