Ms  H.M. Saar-Nel (Honorata)

Work address:
Dr. Meurerhuis, Dokter Meurerlaan 8, 1067 SM Amsterdam
Postal address:
Postbus 2165,1000 CD Amsterdam
Room number:
Sport Management, Marketing, Digital and Entrepreneurship
Social media:

Honorata Saar-Nel is a lecturer and coach Sport Studies - track ISMB. She teaches Marketing and Communication, Intercultural Communication and Consulting Skills, amongst other subjects. She shares the belief that sport has the power to change lives.

Her previous roles as marketing director, consultant, and entrepreneur have taken her to many interesting places globally, in which sport has always been the golden thread. Focused mainly on Management, Branding, Digital and Development, Honorata has worked in Cape Town, London, New York, and now Amsterdam.

Honorata studied at the University of Pretoria in South Africa where she received her MCom with a specialisation in Marketing Management. Her joint research on Investigating sport celebrity endorsement and sport event sponsorship as promotional cues was published in the South African Journal for Research in Sport, Physical Education & Recreation. Yet her greatest learnings have come from the two businesses she has started and run. One successful, the other one still-growing (which is a continuous and joyful challenge). She also spent time trying to become a professional athlete. The learnings from these two aspects of her life are the ones she hopes to pass on to her students. Fun fact? She also plays the classical piano.