Mr  P. Santen (Paul)

Lecturer
Email:
p.santen@hva.nl
Work address:
Dr. Meurerhuis, Dokter Meurerlaan 8, 1067 SM Amsterdam
Postal address:
Postbus 2165,1000 CD Amsterdam
Expertise:
Sports management, Marketing, Branding, Presentation skills

Paul Santen combines teaching in the Sportkunde - leerroute SM&O bachelor's programme with his work as an independent entrepreneur in the world of sports. He is a former athlete (premier league basketball) and worked for Nike for 18 years in various international marketing positions. After that, he started his own company in which he coaches (sports) companies and organisations in the field of positioning, branding, sponsoring and business development.

Bart has a Bachelor's degree in International Management and studied for a year at an American university. He has worked and travelled extensively in Europe, Eastern Europe, Middle East, Africa and the United States. He enjoys cycling and is the driving force behind the Amsterdam cycling group Windjammers.