Amsterdam University of Applied Sciences

Mr  B. de Wilde (Bart)

Lecturer
Email:
b.de.wilde@hva.nl
Work address:
Dr. Meurerhuis, Dokter Meurerlaan 8, 1067 SM Amsterdam
Postal address:
Postbus 2165,1000 CD Amsterdam
Expertise:
International sport commerce, Strategy, Consumer Insights, Leadership, Management, Marketing, Sales, Retail
Social media:

Bart de Wilde runs the Sport Commerce minor within the Sportkunde - leerroute - SM&O bachelor's programme, links the field to the AUAS and helps students with their graduation thesis. In his work, he always tries to inspire his students.

Bart worked for 25 years in the sports industry in five different countries as CEO, Marketing or Retail Director for Nike, Footlocker and as a consultant. Sport has given him a lot and now he tries to give something back as a lecturer and through his participation in endurance challenges.