AMFI - Amsterdam Fashion Institute (English programme)
Examples of professions in the various dimensions
Students and graduates will benefit from AMFI’s close ties to the national and international fashion industries and business sectors. With your branding, design and business and development skills you will be able to work in a variety of settings in the fashion world.
As a creative talent, you will learn all there is to know about form, shape, colour, material and technique, as well as the social, economic and cultural aspects of fashion. You will develop a personal vision on fashion, which you will learn to translate into concrete fashion and styling concepts. Graduates can expect to work for companies such as G-Star, Ann Demeulemeester, H&M, Lanvin, Adidas, ELLE or Bijenkorf.
Business and Development
As you develop a more a business-minded attitude, you will gain a new, in-depth perspective on the fashion industry. As a graduate, your newly acquired management skills and insights will enable you to optimise the purchase, manufacturing and sale of clothing. You will also be equipped to address sustainability issues on behalf of clients such as Tommy Hilfiger, Hunkemöller, Diesel, Hugo Boss, Zeeman, Nike, C&A or Suitsupply.
Students with strong visual and writing skills will learn how each fashion brand is based on a concept. This concept is reflected in the brand’s designs, product ranges and communication and marketing strategies. You will learn to develop and maintain concepts, apply design principles and establish a brand strategy. Graduates can expect to work for fashion brands (Acne Studios, Adidas, Diesel), magazines (Glamcult, LINDA.), trend-watching, design and advertising agencies (Stijlinstituut, Concrete Associates, DDB) or companies (HEMA, Zalando, Scotch & Soda).