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Career fields and organisations

The Master Sport Business & Leadership prepares you for a dynamic career in the international world of sport. With a strong focus on sustainability, innovation and leadership, you’ll be equipped to make an impact across commercial, public and non-profit sectors. Discover the diverse career paths you can pursue after graduation.

After graduating from the Master in Sport Business & Leadership, you will be qualified to work in a wide range of sport-related organisations, including:

Commercial organisations

Companies such as fitness chains, outdoor sports providers, sport event agencies, sport travel companies, private sport facilities, sport brands, retailers, broadcasters, betting companies, and service providers including player agents and sport marketing agencies.

Sport organisations

(Elite) sport clubs, national sport associations and federations, and international sport governing bodies that form the global sport system.

Students Sport Business Leadership AUAS Jamaiah and Ivyanne Alkmaar Sport

Stakeholder and supplier organisations

Interest groups such as top athletes and coaches, trade associations of (commercial) sport providers, and knowledge or research institutions focused on sport and physical activity.

Civil society organisations

National and international organisations that use sport to address social challenges like health, wellbeing, poverty reduction, gender equality, and community development.

Public organisations

Governmental and semi-public bodies involved in sport and physical activity policy-making and implementation.