About this programme
The 1-year Master Sport Business & Leadership enables you to grow your sport leadership and 21st century business skills. Join us on our sport campus in Amsterdam; a city with a track record of hosting major international sport events and being home to some of the biggest sport brands. You will further develop the sport industry and help make it more sustainable and socially impactful.
Programme structure
The programme consists of 7 practical modules with supporting theory and reflection. During your study, you will work as a consultant for a real sport organisation where you will define a strategy to make the organisation more sustainable in terms of people, planet, profit, performance and passion.
- Modules 1, 2 and 3
Modules 1, 2 and 3 combine vision and strategy in sport, value creation and business models in sport, and stakeholders and politics in sport. You will be able to influence key stakeholders in sport, define a sustainable strategy and design a new innovative business model having impact socially and financially.
- Modules 4 and 5
Modules 4 and 5 combine operations management in sport and human resources in sport. You will be able to professionalise a group of people in a sport organisation and structure the business operations of a sport organisation to create more impact.
- Modules 6 and 7
Modules 6 and 7 combine your thesis with personal professional profiling. You will research complex real-world challenges within a sport organisation and develop your unique signature in the sport industry.
Admission
Secondary education
To be admitted to this Master you need to have a Bachelor’s degree specifically Sport Studies (or the Dutch translation Sportkunde), Sport Management, Sport Business or Sport Marketing. You must also be proficient in English, fit in terms of motivation, and have knowledge and experience in the sport industry.
Study load
40 hours per week
You have 20 contact hours per week at our Amsterdam campus. In addition, you will spend about 20 hours per week working with your consultancy client and on projects, research, assignments, or self-study to prepare for classes and exams.
Tuition
Fees and expenses
In addition to the annually determined tuition fees you have to take into account housing and living costs - and approximately €1.000 for a field trip and books (required).
Why the Master Sport Business & Leadership at AUAS?
- Get the chance to build a quality (inter)national network in the sport industry by consulting for real sport organisations such as 3x3 Unites.
- Study at the leading sport management university in the Netherlands and learn from sport industry experts and renowned professors.
- Seize the opportunity to have a positive impact on your colleagues, sport organisations, and the sport industry as a whole.
- Enjoy Amsterdam with its track record of hosting major sport events, being home to most major sport brands (Under Armour, Brooks, adidas et cetera) and city of the 1928 Olympics. And more recently, hosting European championships of multiple sports.
- Grow personally and professionally – build your leadership skillset and define your sport leadership style.
For whom?
- You are interested in developing your leadership profile and business skills.
- You want to enhance your understanding of the (inter)national sport landscape and build your network.
- You want to leave a positive impact in the world of sport by making a difference.
- You want to build on your previous experience and knowledge of the world of sport.
- You are open minded and eager to learn.
Interested in this programme?
- 19 November 2025 | 17:00 - 20:30Visit Master's event
- Enrolment deadline: 15 June 2026Enrol for this Master
- (opens in new window)Download programme leaflet MSBL (pdf)
- Contact us