About this programme
The 1-year Master Sport Business & Leadership enables you to grow your sport leadership and 21st century business acumen. Join us on our sport campus in Amsterdam; a city with a track record of hosting major international sport events and being home to most major sport brands. You will further develop the sport industry and transform the business of sport to better the world at large.
About the Master
The panel of the Dutch Flemish Accreditation Organisation (NVAO) has given a positive assessment of the Master Sport Business & Leadership, stating that it meets all the quality requirements. The programme is still awaiting the formal written accreditation decision - after which you can register in studielink. Once this milestone is reached the programme will accept applications by 1 June 2024 and receive its first students in September 2024.
Projects and stories
Programme structure
The programme consists of 7 practical modules with supporting theory and reflection. You will complete 6 modules on our campus in Amsterdam and 1 module during an international field trip. The Master is a truly international experience - with an international learning community of students, lecturers, and guests from the world of sport. You will act as a consultant for a real sport organisation where you will define a strategy to make the organisation more sustainable in terms of people, planet, prosperity, and (sporting) performance.
- Module 1, 2 and 3
These 3 modules combine vision and strategy in sport, value creation and business models in sport, and stakeholders and politics in sport. You will be able to influence key stakeholders in sport, define a sustainable strategy and design a new innovative business model having impact socially and financially.
- Modules 4 and 5
These 2 modules combine operations management in sport and human resources in sport. You will be able to professionalise a group of people in a sport organisation and structure the business operations of a sport organisation to create more impact.
- Modules 6 and 7
These 2 modules combine your thesis and personal professional profiling. You will research complex real-world challenges in a sport organisation. You will also create your signature in the world of sport and have an impact on the sport industry. Focusing on people, planet, prosperity, and, (sporting) performance.
Admission
Secondary education
To be admitted to this Master you need to have a Bachelor's degree in sport (HBO level), for example Sportkunde, Sport Studies or Sport Marketing. You must also be proficient in English, fit in terms of motivation, and have knowledge and experience in the sport industry.
Study load
40 hours per week
You have 20 contact hours per week on our Amsterdam campus. In addition, you will spend around 20 hours per week with your client working on projects and research, assignments, or preparing for classes/exams via self-study.
Tuition
Fees and expenses
In addition to the annually determined tuition fees you have to take into account housing and living costs - and approximately €1.000 for a field trip and books (required).
Why the Master Sport Business & Leadership at AUAS?
- Get the chance to build a quality (inter)national network in the sport industry by consulting for real sport organisations such as the women Ajax football team.
- Study at the leading sport management university in the Netherlands and learn from sport industry experts and renowned professors.
- Seize the opportunity to have a positive impact on your colleagues, sport organisations, and the sport industry as a whole.
- Enjoy Amsterdam with its track record of hosting major sports events, being home to most major sports brands (Under Armour, Brooks, Adidas et cetera) and city of the 1928 Olympics. And more recently, hosting European championships of multiple sports.
- Grow personally and professionally – build your leadership skillset and define your sport leadership style.
For whom?
- You are interested in developing your leadership profile and business acumen.
- You want to enhance your understanding of the (inter)national sport landscape and build your network.
- You want to leave a positive impact in the world of sport by making a difference.
- You want to build on your previous experience and knowledge of the world of sport.
- You are open minded and eager to learn.
