Centre of Applied Research Technology

Programming for the subliminal brain

biometric tools reveal architecture’s biological impact


The use of biometric monitoring allow researchers insight into the processing of environmental data by our central nervous systems. As a result we can determine precisely which stimuli cause arousal or draw our attention. This technology is used widely by commercial interests but is not commonly used to improve the public realm. Our authors hope to change this.

Reference Hollander, J. B., Spanjar, G., Sussman, A., Suurenbroek, F., & Wang, M. (2021). Programming for the subliminal brain: biometric tools reveal architecture’s biological impact. In K. Menezes, P. de Oliveira-Smith, & A. V. Woodworth (Eds.), Programming for Health and Wellbeing in Architecture (pp. 136-149). Routledge, Taylor & Francis Group. https://doi.org/10.4324/9781003164418
11 November 2021

Publication date

Nov 2021


Justin B. Hollander
Ann Sussman
Meingfei Wang


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