More visitors to my store

SME retailers are confronted with a declining number of store visitors, which leads to lower turnover and endangers their survival. Due to online competition and changing consumer behavior, the number of store visitors and turnover are decreasing. To reverse this trend, SME retailers want to gain more knowledge about the possibilities that innovative technology offers them to attract more store visitors. From the articulation of the demand, it has become apparent that both the retailers and technology parties from the SME sector expect the most from four types of technology: a mobile loyalty app, interactive digital displays, location-specific messages (geofencing), and augmented reality. They want to learn more about these innovative technologies. In this project, we are researching the effect of these four technologies in two different shopping areas: Beethovenstraat and Hallenkwartier in Amsterdam. The central research question of this project is: “How and to what extent does the use of various innovative technologies (mobile loyalty app, interactive digital displays, geofencing, and augmented reality) lead to a higher number of store visitors?” To answer this question, four sub-questions have been formulated, which will be answered by means of four related work packages together with consortium partners through practice-oriented research.