Intercultural Chatbots: Using Generative AI to Enhance Intercultural Learning
How can we help students develop intercultural communication skills without sending everyone abroad? This project develops an AI-based tool that lets students practice different cultural communication styles.
Project approach
We are developing an educational innovation based on Intercultural Chatbots: AI-driven agents that can mimic distinct cultural communication styles. These chatbots use advanced Large Language Models (LLMs), trained to represent specific communication patterns. Students will work with one of the chatbots to solve a complex business case, giving them a realistic intercultural learning experience.
Societal impact
At AMSIB, we prepare our students for the international job market of the future. Intercultural communication is essential. Our new tool offers an innovative way for students to practice these skills, by making use of AI.”
Dr. Joep Hofhuis
Project leader
Once validated, these chatbots could also be applied beyond education. Healthcare institutions, governments, and businesses may use them to enhance inclusive communication with diverse audiences.
Link with education
The project is directly linked to the intercultural learning lines at AMSIB. The chatbots will be implemented in the Cross-Cultural Management course (year 2 of International Business).
Expected results
- Students gain hands-on experience with intercultural communication
- Research findings shared in peer-reviewed publications
- Symposium in spring 2026 to disseminate results among educators and researchers inside and outside AUAS
Team
- Joep Hofhuis
- GL Hernandez
Partners
- Alphacrucis University College (Sydney, Australia)
- Erasmus University Rotterdam
- University of Amsterdam
Research group
This project is part of the research group Collaborative Innovation & Entrepreneurship.