Logo Hogeschool van Amsterdam - Link naar startpagina

Urban Interaction Design

The experience of the city is no longer just physical. Digital media are playing an increasingly important role. No one leaves the house without a mobile phone anymore, with the online world always within reach. You can find the nicest restaurant by scanning the area on your screen and, while waiting at the bus stop, you might share a post with your friends about how much fun the evening was. Digital developments increasingly influence how people move through the city and interact with each other in public spaces.

Do you want to learn to design beyond the boundaries of your own field? Would you like to work on a project in the city for a real client? Then participate in the minor Urban Interaction Design.

Minor Urban IxD

In the minor Urban IxD, you will design places in the city where digital and physical experiences are interwoven. This requires a transdisciplinary approach — a way of working in which a design is created from multiple perspectives. You will work in a team with students from different study programs, learn from their knowledge and approaches, and together create new insights and concepts.

The minor starts with a series of boot camps. During these, you gain knowledge of psychology and learn methods from product design, urban design, and digital design. You also learn to critically question developments and design based on public values. This provides a shared foundation to get started.

We then conduct field research in Amsterdam and during a city trip to another (European) city. During these weeks, we observe how different disciplines come together in practice. You will then work on a design project in (and for) an Amsterdam neighbourhood, where sustainability, diversity, and digitalization are key themes. You and your team will receive intensive guidance from various coaches, and there will be inspiration sessions with designers from professional practice. You will work towards an interactive prototype and an exhibition.

This minor is ideally suited for students from Communication & Multimedia Design, ICT, Product Design, Applied Psychology, and Built Environment. Please contact us if you would like to register from another study program.

Entry Requirements

  • You have a good command of the English language (speaking, listening, reading, writing) at B2/C1 level.
  • You are curious and open-minded.
  • You are enthusiastic and motivated to learn from other fields of expertise.
  • You have an affinity with the topics of sustainability, digitalization, diversity, and inclusion in the city.

Please note that this minor involves additional costs (approximately €200) for materials and excursions.

Contact

For questions you can contact the international Office from Communication and Multimedia Design: [email protected]

More information

For more information see: www.urbaninteractiondesign.nl (opens in new window)

Want to apply?