The Global Branding & Marketing Across Cultures minor focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues. We thus evaluate how brands can engage with these i
The Global Branding & Marketing Across Cultures course focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues. We thus evaluate how brands can engage with these issues authentically without engaging in greenwashing and losing consumers’ trust.
Full-time students
Tuesday, Wednesday and Thursday. The course starts on Tuesday 1 september 2026.
The tuition fee of this course is €2.800. Additionally, the study books of this course will cost approximately €50.
To be admissible you need a diploma of at least secondary vocational education, senior general secondary education or pre-university education. This course is for students with an advanced level of English. NOTE FOR NON-EU CITIZENS: admission to this course does NOT meet the Immigration and Naturalisation Service requirements for a residence permit for study purposes. The AUAS is, therefore, not in a position to help you get a visum or a residence permit. For this reason, any effort to attend this course will be in vain.
The course duration is five months, consisting of 2 blocks of 10 weeks with classes, projects, assignments and feedback sessions. The total study load of on average 20 hours a week; this includes class hours.
You will take the course together with a class of approximately 25 - 30 part-time students from the Faculty of Business & Economics. Part-time students are professionals with a job in the field of study.
Please keep in mind that you are required to upload a copy of your passport or id-card whenever you apply for this course. A copy of your driving license will not be accepted. Additionally, you need to upload a copy of the highest diploma you received. The application deadline for this course is 18 August 2026.
