Career opportunities
With the knowledge and experience you gain during Sport Studies, you can apply for jobs in many parts of the sport industry. These include sport commerce, sport development, and high performance sport. Some graduates also choose to start their own business.
Sport Commerce
Sport commerce is about the customer in the business side of sport. It is about sport as business — building strong brands, creating value, and being profitable. You might work for a sport brand, professional club, international sport federation, sport marketing agency or player agency.
Possible job titles:
- Marketing manager
- Sponsor manager
- Event manager
- Account manager
- Players' agent
Sport Development
Sport development focuses on the participant, in an inclusive and supportive environment. There are 2 areas:
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Development of sport: making sure the sport itself continues to grow and improve.
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Sport for development: using sport to create social impact and increase participation.
You might work for a voluntary club, international federation, sport charity, civic organisation, or NGO.
Possible job titles:
- Club manager
- Programme coordinator
- Project manager
- Community sport officer
High Performance Sport
High performance sport focuses on athletes in a competitive environment. This includes both top-level athletes and talented young people with potential. The goal is sporting success at the highest level.
You might work for a national sport association, National Olympic Committee, international federation, professional club or talent academy.
Possible job titles:
- Performance manager
- Technical director
- Performance director
- Programme coordinator
Sport Studies graduates work for example as:
- Marketing coordinator EMEA at Brooks Running
- Brand marketing operator at adidas
- Project manager at Red Bull
- Event manager at Master of the Ocean
- Marketing coordinator at Manchester City Supporters Club
- Rowing service manager at The Tokyo Organising Committee of the Olympics and Paralympics