Career opportunities
With the knowledge and experience you gain during your study, you’ll be able to apply for jobs that cover the full spectrum of sports industry, including sport commerce, sport development and high performance sport. Some graduates choose to start their own business.
Sport Commerce
Sport commerce focuses on the customer in the commercial environment of sport. Sport commerce is 'sports as business', aiming to build strong brands and create value while being profitable. You might work for a sport brand, professional club, international sport federation, sport marketing agency or player agency.
Your CV could include titles such as:
- Marketing Manager
- Sponsor Manager
- Event Manager
- Account Manager
- Players' Agent
Sport Development
Sport development focuses on the participant in an inclusive environment. We can divide sport development in development of sport, where the goal is to safeguard the quality and continuity of the sport and its constant development, and sport for development, where the goal is to create social impact and sport participation. You might work for a voluntary club, international sport federation, sport charity organisation or another type of civic organisation or an NGO.
Your CV could include titles such as:
- Club Manager
- Programme Coordinator
- Project Manager
- Community Sport Officer
High Performance Sport
High performance sport focuses on the athlete in an exclusive environment. This can be athletes who are already performing at the highest level, as well as talented individuals with the potential to blossom in the foreseeable future. The goal is to achieve high-level sporting success. In the high performance context, a sport manager may work for a national sport association, the National Olympic Committee, an international sport federation, a pro club or a talent academy.
Your CV could include titles such as:
- Performance Manager
- Technical Director
- Performance Director
- Programme Coordinator
Sport Studies graduates work for example as:
- Marketing Coordinator EMEA at Brooks Running
- Brand Marketing operator at adidas
- Project Manager at Red Bull
- Event Manager at Master of the Ocean
- Marketing Coordinator at Manchester City Supporters Club
- Rowing Service Manager at The Tokyo Organising Committee of the Olympics and Paralympics