To apply for a programme at the AUAS, go to Studielink. If you live in the Netherlands, you need a DigiD to access Studielink. If you live abroad, you can apply without a DigiD (see instructions in Studielink). For your application, you will need to enter the CROHO name and code for the programme. For this programme, this is Sport Studies, 34040.
Sport Studies has a limited number of study places (quota). The programme offers in total 300 study places, there are more prospective students than study places. That's why the programme has a selection procedure.